It does appear as a herculean task to sell a used stuff to someone. Firstly, people don’t trust you as you are not a regular seller and to top that up, they may have numerous questions about the product. Having questions may not be wrong but you may have to answer it to a good number of people who shows interest in your product. Thus, it would be a relief for you if in case you get a platform where you can simply mention all the details of the stuff you want to sell and people who are interested buying them can contact you only to buy them. In such a scenario, you are just reducing the trouble for yourself and making life simpler for you.
In order to sell heavy equipment on an online portal, it needs good deal of skill. Just by uploading few pictures of the equipment and giving few features may not do the trick for you. It needs something which should attract the attention of the prospect and should compel them to read the entire thing without losing their interest from your listing. We would be talking about how can one list an item on an online portal and catch the eyes of potential buyers.
Hunt for a famous online selling portal:- Listing your item on any selling site won’t help you much. You first need to indentify the site which has a good fan following. Browse the net and check which site is doing business successfully without hurting the wallet of the seller. Once you’ve identified the site, you need to move to the next step. (i.e. Machinery Trader)
Be clear with their terms and conditions:- You might want to be updated with their terms and conditions. Check out if the conditions are more in favour of the buyer or does it has any rule to protect the rights of the seller. What does the rule say about receiving the payments and how soon after having received the money you can ship the item. Also try and know the fees you are likely to pay to the company for using their platform. These details are very important to know before you get started with them. Remember, prevention is better than cure.
Post pictures;- Before you post the picture of your machine, ensure that you have cleared all the dents if there were any and have also serviced the machine. Once it’s done and it looks clean, you can take the picture and if at all the site allows you to use HTML coding on the picture, make use of it. That will make your stuff look more presentable.
State the features of the equipment:- You need to take extra care while you write in the features of the heavy equipment. Please ensure that you keep things simple yet decorative. It shouldn’t look too jazzy that people find it hard to read and co-relate between 2 sentences. Also, you can put in your comment where you write about your machine and how effective it is when it comes to performance. Please don’t overstate your stuff as you might not want to see a negative review from the buyer if they don’t find it as what you described it to be.