Tag Archives: sell construction equipment

Where can I sell heavy equipment?

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If you have construction equipment that you no longer use or feel that you want to replace it with a newer one, it is better that you start looking at avenues to sell the machinery so that you have enough cash to buy the new equipment. In our personal lives when we are fond of a thing we tend to buy it first without caring much about the burden it can have on the budget of the family. It is all paid through cards and we get the time to reimburse them. However, it still remains a burden that needs to be paid-off. Nevertheless, in a business you can’t expect to take such risk because the proportion of risk is higher in business and any miss calculated step can prove to a disaster. In construction business where the business owners deals with heavy equipment, they got to sharp enough to understand what they are doing than repenting it once the damage has been done. The construction companies therefore believe in first selling the old heavy equipment if they are not using it or are planning to buy a new one.

Sell it to small contractors or construction companies:-

When it comes to selling heavy equipment, you have enough avenues to do this. The first is selling it to small contractors or construction companies. You may come across a lot of small time contractors and construction companies that are always in look for good deals where they can buy used heavy equipment at a comparatively lower price. The way you can get hooked to these guys is through pervading the message that you are selling off your heavy equipment and channelizing it through your peers. The message thus passes on and it reaches many ears who will contact you to see if you can give them a good deal. Please ensure that before you put across the message of selling the used heavy equipment you get it repaired and painted. It should look good and worthy to buy.

Dealers who deal with used machines:-

You can get in touch with workshops or dealers who deal with buying used heavy equipment, refurnish it and then sell it off to customers. Their modus-operandi is to buy the machines at a lower rate, give it a new life and face and then sell it with a good profit margin. So just in case, if you do not find buyers using the first method, you can also make use of this one. Get hold of a workshop that repairs heavy equipment and check how much will they pay for the machine. They may quote a lesser price but it depends on how you negotiate the price with them. These guys are smart and they might quote you the price of a junk. However, you got to maintain its price and not let it go as a junk. Also it makes more sense to check the price with some of the dealers before you call it a deal.

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Sell heavy equipment on the basis of customer’s needs

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Selling is indeed an art but it loses its authenticity when you sell things just for the sake of selling. Most of the times customers do not know if a particular product can be helpful to them and perhaps this is the reason why there is a need of a salesman to pitch the product and explain its importance in the customer’s life. However, the fact of the matter is the salesman should have the ability and patience to understand the needs of the customer and only if he finds his product to satisfy the needs, he should go ahead and pitch it to the customer. Well what is happening in today’s time is exactly contrary to what a salesman should be doing. He is so pressurized to achieve his targets that he no longer cares of the ethics that he should follow and sell the product to anybody irrespective of whether he needs it or no.

In case of selling heavy equipment, the salesman may find it to be extremely difficult to sell something that is not going to meet the requirement of the customer. People will simply not buy something that they do not see any use to their business. It makes no sense to invest good chunk of money in buying a machine that has absolutely no practical applicability. In such a situation, the salesman can’t afford to play around with his customer as there are high chances of it getting backfired at him.

So let us discuss what should a salesman do when it comes to selling high priced heavy equipment.

Understanding the need is the key:-

A salesman need not do an in-depth analysis of the project of his customer but can roughly go through the kind of projects he has in hand and the type of heavy equipment he has put to use. By that he will get to know if he can be of any use to his customer by providing something out of the blue. After knowing about the heavy equipment being used in the project, he can pitch in his products which are better than the one that’s being already incorporated.

Show him a fair comparison:-

This requires a bit of hard work as he needs to gather information about the machines the customer is using and the one he has to sell him. In order to do a thorough comparison of both the machines, he needs to know the salient features of the one being used and compare it with his product. Put those points in a “PowerPoint Presentation” and show it to the customer. If your presentation makes sense to him, he will go for it.

Process the necessary paperwork:-

Once the customer gives his nod to buy the machine, you got to do all the paperwork and if needed also assist him with getting a loan at the lowest possible interest rate. Also provide him with a after sales number where he can reach to solve the issues in case he has one.

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Market your products well. It helps to sell them sooner

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The toughest job to do in any business is to sell the produces. If you are new to a business, it is quite evident that you may not have enough people who know about the existence of your company and in such a scenario selling your products to the mass at large can be quite a challenging task for the sales guy. He may find it extremely difficult to sell the products if people have never heard the name of the brand. He will just end up frustrating himself and may eventually take up something else. So if you are new company the first part of your job will be to let people know about your existence and the products that you manufacture. Tell the mass about how your products will benefit them and why should people go for your stuff rather than taking it from your competitors. This phenomenon of putting your products for all to see is known as marketing.

Here you are letting people know what you are what you deal with. If you are someone who is into selling heavy equipment, then marketing the machines you have becomes all the more important. Construction or mining companies do not tend to purchase machines in bulk. They buy it only when they need it. So whenever they are in a need to buy heavy equipment they will undoubtedly go for the best and you got to tell them that what you are selling is the best and you can do this only via marketing your heavy equipment. There are universities that have courses in business marketing, marketing management and many other subjects that talks about the importance of marketing and how one can learn to market his products well in the market.

How to market/endorse heavy equipment and your company at the same time is a matter of skill and application of constructive strategy. One simple way is to hire professionals who can make the work simple for you. They will give you marketing tips that can be used to broaden your network and allow people to know more about you. First and foremost you need to have a website of your own and should be pretty operational. You should keep on updating your website twice or thrice in every week. Try to add things that people belonging to the construction sector would like to know. The more people visit your website, the more they will get to know about you.

Take help of web designers to make the appearance of the website look attractive. Try to come on news if possible. That will give you bigger exposure. You can simply take some videos of your company showing the way you guys work and post it on YouTube or on your website. This is a good tactic to promote your company. You can also make use of social media websites to market your company and heavy equipment. These avenues will help you a great deal to encourage others to visit your place and buy heavy equipment from you.

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Heavy equipment sell by performance or by mere brand name

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One of the most important component that has the potential to keep the construction industry moving is heavy equipment. For a person who wants to buy a heavy equipment, he is often baffled with the question if he should be buying an equipment that has a history of good performance or something that simply has a good brand name to back it up. Not all the famous and big brands have produced the best of machines and not all the low market brands have manufactured vulnerable machine is a point worth noting. Though brands like CAT, John Deere, Hitachi and alike are famous for producing real good machines but there are not so famous brands that have produced some machines surpassing the ones produced by the famous brands. In other words, one must go by a brand name as that develops a kind of confidence in the minds of the buyers but simultaneously, if one gets to know that a local company has come up with a real good machine, then they should also show interest in buying that.

We will discuss how a machine with a brand name is an easier selling product than the one without the name of a famous brand.

Brand creates confidence and trust in the mind of buyers:-

What happens when somebody tries to sell you a product that you have not even heard of? The product may be exceptional in terms of quality and performance but you do not know that. This means that the product though being highly productive and excellent in quality lacks the most important feature which works as a constraint from getting it sold. The product lacks a brand and people buy things that has a brand name attached with it. The reason they go for a brand is that other have used the product of this brand and they are content with the quality which in a way suggests that this brand produces goods of high quality and one can easily lay their trust on it.

Brands give importance to the quality of equipment:-

Since brands know that people have huge expectations from their products, they will not want to play with the quality of the equipments. They will want to give the best to the clients. However, knowing the needs of the clients become a must. They can’t produce stuffs that are overtly expensive and that no one is ready to buy it.  They try to maximize the feature components in the machine and try to offer it to the buyers at a reasonable amount.

Performance is more important than just the name of the brand:-

Without a brand’s name, you will find it almost impossible to sell a heavy equipment. Similarly, one can also create a brand name by producing quality machines. It is not that the famous brands were born famous. They had to make their way in. If they stop manufacturing quality machines that gives importance to performance, you will soon find them to be history and they will be replaced by someone who sells machines based on its performance.

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New into selling heavy equipment – Learn your stuff well

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It has been observed that the profession of sales is in itself a tough one and it becomes tougher when one has to sell heavy equipment. It is a testing period for the beginners who came attracted into this profession whether they will be able to carry on with this for long. Not many want to be a part of this industry as they find it extremely difficult to sell heavy earth moving machines. It is not that there are no takers for the equipment. It is just that they need to put a lot of effort in order to learn things and then apply it in their line of business.

What is of utter importance if you want to make it big is to know what you are dealing with. Well, yes you are dealing with heavy equipment but to know a bit more about them will take you a long way from where you are. You do not have to know things as much as the guys who produced the machine knows but knowing the salient features and few technical stuffs always helps when you are trying to sell it to a tough consumer.

Be with the technician to upgrade your knowledge:-

The technician is perhaps the only person who knows the in an out of the heavy equipment and he can tell you the good and the flaws of the machine. You got to be with him while he is working with the equipment or just in case you can manage to get in touch with an operator, he can teach you a lot of stuff about the machine. These guys are regulars with the equipment and they carry loads of information which you find quite handy when you reach out to clients to sell.

Watch training videos:-

Training videos also help big time to learn about different types of heavy equipment. If you are given to sell an excavator or a grader or crawler, all you need to do is watch some training videos that are available online. It will help you a great deal and will make life simpler. When you know a lot about things, you will feel confident and will also comprehend the jargons that are thrown at you by some clients. The client also generates a sort of trust when he gets to know that you are not just any salesman but a guy who have done his homework well and know your stuff well.

Take help of your seniors:-

It makes lot of sense to spend enough time with your seniors and discuss things with them. Since heavy equipment is a far too complex subject and takes time for one to learn it, discussing things with your seniors often helps and clears out lot of doubts. They will also give you good advices to sell heavy equipment and the challenges that a salesman often experiences. In order to grow in this profession one needs a good mentor and therefore finding one amongst the seniors should be your priority.

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Depend on online websites to sell your heavy equipment

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Selling is a skill and if you are not good in that skill then you may have a hard time in selling stuff that you have used to some other person. It is not that everybody uses brand new items but as a matter of fact, you will find several people who like to use more of used stuffs than going for new things. The reason is pretty simple. Used items cost less and then they do not have to shell more to buy them. So they get the technology at a reduced price and in this process save some money.

However, in order to sell your used item to people, you got to sound very convincing and if you feel that it is too hard for you to sound convincing then you have to sell the stuff at a dirt cheap price. People will at least flock in hearing that you are selling it for real cheap. They may then not consider how latest the technology you were using. They might just go for it if they really need it. But in this entire process, the one who loses is you as you had the chance of making good money but just because you lack the skill of putting things in a presentable manner to convince people to pay a good price, you succumbed for a shoddy sale.

Now consider that you were trying to sell your heavy equipment and you were not able to present it the way you should have for a good deal. You will make heavy loss in the transaction. Therefore it is quite important for you to know the right platform from where you can sell your heavy equipment and can still expect to get a good price for it.

With the advent of internet and various businesses happening on websites, you can also make money in there. All you have to do is know which site is good for selling heavy equipment and what people does to sell their machines at a good price. For this, you should be watching other’s listing for a few days and check what different are they using on the website that helps them to fetch a high price for their items. This is the first and the most crucial step that will change the way of selling that you have adopted and have been practicing for a long time. Once you are done with checking other’s listing and got the idea, you have to work on your skills to put up your item in a similar fashion.

Most of the websites selling heavy equipment gives you the option of selecting a fixed price which means that you can put the price of the machine that you feel is suitable and let the buyers decide if they should be going for the purchase. However, what you should add on the listing is information that people will find helpful to know about your machine. If they feel the stuff you are selling meets their requirement, Bingo. You have made a sale.

How to sell heavy construction equipment

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Selling and buying heavy construction equipment and also renting them out, is a very good business option. As there has been a constant need for these heavy equipment in the agricultural, constructional and other fields, if you have heavy construction equipment that is not being use, then selling it is the best option. Construction equipment doesn’t come for a very affordable or cheap price. So when you sell off your equipment, it is very likely that you will earn a lot of money. In most cases, the buyer, as well as the seller, has to go the broker for doing the job. It obviously involves a loss of the possibility of maximum income. So knowing the steps of selling the heavy construction equipment is very important so that the seller do not need to go to the broker anymore.

  1. Firstly a seller will need to determine the exact value of the equipment that he or she is selling. This must take into consideration all the factors like the age of the equipment, its physical condition, whether it has had any damage in the past or faced any accident in the past. The demand and supply of the equipment in the market at that point of time should also be considered as a determining factor for the cost of the equipment.
  2. Choose an auction to display the product and increase the sales price, so that you can earn maximum profit from the equipment. Nowadays, online auctions are very much popular and the easiest way to put your equipments for an auction.
  3. Once you get the maximum bid for the equipment, you can sell it. The payment must be cleared and it is the responsibility of the seller to deliver the product to the buyer with all the necessary papers and documents.

When you are selling heavy construction equipment, it is very important that you manage to provide all the necessary details of the product to the buyer. If they have any queries and questions in their minds, then you must offer the proper answers to them. For this, you can have an expert in your staff. This little service will increase the sales of your product. Learning the market trends and which products have the best probability for sales for the time being is very helpful in case of heavy construction equipment. The more the demand for the heavy construction equipment is, the better will be the probability of the product being sold soon.

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