Tag Archives: marketing

Marketing your construction business on a small budget

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To survive in any form of an industry one needs to know to market his product well. It is absolutely important for a new set up to create his brand value in the market and that can be done only through ways of proper marketing. In order to market your brand you need to do some amount of spending. No marketing can be for free. You got to shell some amount of money behind the purpose and at times people spend a good chunk on it. But not every company can afford to spend a lot of money on marketing and therefore they have to fix a budget for that. There has to be a systematic planning to market your brand which also talks about how constructively you can set a cap on the marketing expenditure. It simply means that you can’t over budget your marketing expenses and if at all you got to do so then there should be a separate contingent plan available.

Construction business in particular has to be very cautious when it comes to marketing. You never know when the overall expenses reach the tilt and you gasp for more money. Therefore it is imperative for a construction business owner to frame a plan to market his business on a tight small budget. It may be a difficult task to market the construction business on a small budget but definitely not an impossible task. There are few ways and means that one can adopt if they want to market the business on a relatively small budget.

Promote your business online:-

Make a website of your own. Every company irrespective of whatever industry they belong to does have a website of their company. This is where the put all the information about their company and mentions the recent launches. Now what you need to do is try to make your website as attractive as you can but remember that it should not look awkward that people find it to be funny. Try to keep the professionalism of your company in place while you are designing your website. You got to mention about the existing projects and the one that is up your sleeves. You can also talk about the projects that you have completed and also the kind of projects that you work on. It is evident that not all construction houses take up any project that they get. They have their expertise and prefer to work in that domain.

Market it in social media:-

Social media has given you the option to market anything to a relatively larger section of the population and that too at a much lesser cost. You do not have to shell perhaps anything to reach out to people. All they need to do is like your website and all their friends can also get to see you. You have plenty of social media websites where you can promote your business by paying a meager sum of money.

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Active marketing on social media websites

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Cut throat competition has led to invention of new and innovative marketing techniques. In order to stay in the market they all follow the various marketing channels to reach out to a large number of people. You may have a good reputation and have been running the business for a long time but it does not take a while for people to forget you if you fail to keep knocking the minds of people. People forgetting your presence can happen due to many reasons. However, the most primary one is there are multiple companies available in the market that produces the same quality stuff.
So if you miss to stay in the minds of people, there will be someone else who will take your place and soon you will be out of the league. This is quite a dangerous thing to happen and no tenured company will ever want this to happen. The same rule is applicable in the construction industry as well. In order to get new projects or work, you need to be known to others and it is possible only when you stay active on social media websites and speak in volume about your work.
Lay out a strategy in the first place:-
It is crucial that you first lay out a concrete strategy to put up the name of your construction company on social media sites. For this, you need to first have a website that talks about you and your company. The vision of your company should be clear in the website. Once you have your website in place, you need to locate the social media site that is most famous amongst masses. Now there are few websites that are known for casual purpose and some are for business purpose. You should be more active on the business one. However, that does not rule out your chance to post your work on other social media websites. What is important for you is to get known by as many people as it is possible. The more people know you and your work the more are your chances to get businesses from clients. Remember, every prospective client of yours also have an account for posting casual stuffs. They get to see your company on both types of social media sites and therefore they know about you sooner as compared to your competitors.
Be more active on professional social media website:-
You should be active on social media websites to gain attention of people but you should be more active on social media sites that are meant for professional purposes. There you will come across people who belong to your profession and the chance of getting work from them is more. Simultaneously, you will also bump across people who are skilled workmen and you may require their services for the completion of a project. There are websites that are exclusively used by Human Resources team of different companies to hire new talents. They go through the work experience of the job aspirants and if it matches their requirement they are informed about the date of interview. You can also hire skilled labor force from such websites.

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Use social media as a tool to augment your heavy equipment business

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The construction and the heavy equipment industry are largely dependent upon new technology. The construction industry is always in the hunt of heavy equipment that can get the work done quickly and with utter precision. Now this is only possible if you upgrade your heavy equipment by adding new technology in it. This will bring in a new life to the machine and it will work with more vitality under tremendously rough situations. Now that was all about how technology can help get the work done at a faster pace. However, if we want to make use of technology to advertise our products and services so that it can reach to thousands of people at a given time, there is no better option than talking about your business in social networking websites. There you can reach to a large number of population without having to pay a penny for it.

There are many companies who are involved in the process of creating their business profiles in social networking websites like LinkedIn, Periscope, and Facebook etc. There find this to be an excellent tool to reach out to a sizable amount of people at one go. They have seen their business growing in this fashion and acquiring more clients from such networking websites.

There are few do’s and don’ts that one needs to follow while they set up their business profile in a social networking website.

Keep your personal and professional profiles separate:-

It is very crucial that you keep 2 accounts in one social networking website, one for your personal use and the other for your professional. If you are into selling of heavy equipment of all the brands, you can make use of your professional account to mention that there. Talk everything about your business in that account but pay special attention that you do not talk much about your business in your personal profile. If you share a couple of your business stories to any of your friend on the personal profile, it won’t be an issue but if you only keep on bragging about your success stories all the time on your personal account, your friends might get turned off by that. They definitely do not check your profile to know about the success in your life. They just simply want to know if things are ok with you.

Maintain strict professionalism on your business account:-

You should keep your business profile very professional. Social networking websites like LinkedIn are meant for professionals and businessmen who are looking to acquire clients and get businesses from them or to reach to the skilled masses and absorb them in their business. If you are an authorized dealer, you should be very stringent when it comes to professionalism.

Post a photo of your company:-

It makes ample of sense to post a picture of your company’s logo on your business profile. It help your prospective client to understand the kind of account you are holding and they will move into your business account to know more about your business and will not stray down to your personal account.

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How Heavy Equipment Rental companies stay strong

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For a company to grow and stay strong, it has to lay down several strategies and also has to work on them so that they are all executed firmly and the company gets the results of the hard work put by the employees. But is it just the strategies that play the most significant role in making a strong company. Well, there is more than one factor that comes into play to make a strong company. One needs to first understand the economics of the business. He need not be an economics graduate to understand this but need to have the basic understanding of demand and supply and if his company will be able to meet the demand in the market.

In the construction world, the heavy equipment rental companies play an instrumental role and therefore the one who is running one such business has great opportunities to take his company to greater heights. The construction industry has more newbie than the ones who are in this business for the last 20-50 years. Not just the construction companies but also individuals need heavy equipment. However, their want is quite limited and is restricted to a particular period of time. They may not need the machine for months. Therefore, it becomes appropriate for them to go for machines on rent. This suggests that there is a wider market for heavy equipment rental companies and they can use this as an opportunity to grow and stay strong.

Come up with innovative marketing plans:-

Heavy equipment rental companies should time and again come up with innovative marketing plans so that people are drawn towards them. For instance, they can chart plans like giving accessories free along with the heavy equipment till the contract is over. By not charging anything for the accessory will draw more people which eventually mean more business for the company. They can also keep offers like giving rentals at a lower price for a limited period. Construction companies are always in need of machines and if they get an offer where they have to pay less rent for using the machine, they will not want to miss it.

Provide machines that go as per the business requirements:-

In order to stay strong in the heavy equipment rental business, the company should also have a basic understanding of the construction industry and what kind of project needs what machines. So what you can do is try and fill up a form where the taker will mention in brief about his project and the machine he wants. You can then do fair deal of study on the subject and see if you can come up with any better suggestion. If you feel that the person should go for some other machine, put it forth to him. He will appreciate your help in this matter and will refer you to more people. This is what many heavy equipment rental companies are being doing to stay strong in this competitive market.

Reach out to more people with the help of Social Media

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Social media is an amazing platform where people get to know each other. Friends with whom we have not met since ages can be found there and then can stay in touch throughout. It has made things really simple for people who live far away from their loved ones and still manage to see them, speak to them almost daily. Similarly, this platform also plays a very important role when it comes to augmenting your business plans. It will help you reach out to a good number of population at a given time and spread your message to them. For instance, if you want to talk about your business plans to your investors and to the general public at large, you can make use of this platform as well and convey your message to them. It has also been a great site for people who are looking for different business opportunities. They can get to meet people having various ideas which they can implement in their businesses and make it a success.

People who are in the business of selling and servicing of heavy equipment have a lot to gain from such social networking websites. They can advertise their plans and products on their websites but in order for others to know what they dealing with; they need a platform using which they can reach to a sizable amount of people. Social networking sites give them exactly what they need. All they have to do here is create an account with one of the site and invite all the people you know. The request of your invitation will go out on their email address and they might also latch on to the same website. Once they are also a registered member of the social networking website they can accept your invitation and become your friends on the website.

From there, they will be able to track all your activities that you make public. In case, if you want to post something that you do not want everybody to see, you mark those people whom you want should see the stuff. In this way, you can pervade your message to anyone and everyone who are there as your friend on the website. At the same time, you can ask your friends to always share the stuff you are putting up on the site so that people who are latched on to your friend’s account can also get to see your work. In this way, you can put across your message to people whom you do not know. This actually gives them the chance to add you in your network.

It has been widely observed that people who are in the business of sales and service of heavy equipment have friends who are also into the same profession or in the profession that corresponds or is co-related to your work. Therefore if you make any additional friends, it is very likely that they will also be from the same or a profession that is co-related to your line of business. This will be benefitting you as you may sell your machines to them or make some money by servicing their equipment.

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Hiring ace salesman for 2016

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Heavy equipment companies have by now realized that the year 2016 will be a wonderful year for them as far as the sale of heavy equipment is concerned and perhaps this is why they are recruiting salesman in high numbers. They need qualified as well as experienced people who can do the high pressure work with ease and also guys who will stick to their company for years. People who have studied from management schools are welcomed.

There is a huge requirement of people who have studied sales and marketing and know a bit about heavy equipment. Guys belonging from heavy equipment industry can also expect fat packages thus making it an awesome opportunity for everyone. Heavy equipment companies are not only hiring salesman for North America but also for European and Middle East countries. The businesses in Africa are also catching up and therefore there are also opportunities available in these countries.

Since the construction, mining and oil industry are doing well all over the globe, there has been a rise in the employment of salesman. One of the important criteria is that the candidate should be ready to travel and he may have to stay out of station for months and could be even years. Though such candidates will be paid more than the others but they got to be tough and should not feel homesick. Getting such guys is real tough and therefore people who are approaching these companies for interviews should make up their mind in advance and also should be ready to move in case they are being asked to.

There are also certain prerequisites that these heavy equipment companies have from the aspirants. They want them to have some degree of knowledge in heavy equipment. They may not know about the technical aspect as that will not be needed much when you are trying to sell machines but knowing them will always help. You may come across few companies that want their aspirants to even know about the technical aspect. If not in complete detail but definitely should have sound knowledge about what they are dealing with. For instance, if they are trying to sell a machine that is used to extract oil, then ideally companies prefer the salesperson to know the basics of the machine and in case if he manages to gather more information then he stands a fair chance to get quick promotion. So the knowledge he has about the subject can fetch him good results.

Countries like Saudi Arabia, Dubai and other Gulf nations are busy constructing sky touching buildings. The construction companies out there want hi-tech machines that simply the job of the operator in many ways and also help to get the work done in a shorter time. Here the role of a knowledgeable salesman becomes quite essential. He will then not sell machines that are being asked to him to sell. He will rather try to understand the requirement of the client and pitch his products accordingly. This approach of his will be highly appreciated by the company and he will have a higher chance to sell more equipment. Overall, the year 2016 will be a good one for heavy equipment salesman.

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