B&R Equipment

Heavy equipment salesman should not run after commission

Sales jobs are one of the most lucrative jobs that is always available and in demand in almost every field or industry. If you are good in sales and can achieve huge sales targets easily, you will surely flourish in your career. What makes most of the sales jobs so much popular is huge amount of commission that you are offered for every sale that you make.

This is exceptionally popular for selling the expensive goods such as the heavy construction equipment. The heavy construction equipment or vehicles are one of those things that can fetch a good deal of profit from a single sell, due to the high price of the vehicles. Hence, the sellers almost always can afford to provide commissions for the sale of these vehicles or equipment.

Why should you not run after commissions?

Often, commissions are considered to be a motivating factor behind increasing sales. However, the fact in reality is that these commissions do not motivate the salesmen at all. With every single commission promise, comes a high target of sales that the salesmen have to achieve. If they do not achieve the sales, they are not given the commission. Hence, they do not feel “motivated” with this commission; rather they feel burdened with this huge target that they have to achieve.

But, heavy construction equipment or vehicles are something that is not something easy to sell. These are quite expensive and unless it is a large construction business, there is very little chance that the equipment will be sold frequently. Moreover, the longevity of the heavy construction equipment is extremely high and they do not get damaged easily. Due to this reason, the scope of sales of the heavy construction equipment such as a hydraulic crane, a mixing machine, scissor lifts, pavers, excavators, loaders etc. is limited.

What should be the alternative?

As already mentioned, with sales commissions, comes the target or burden of high sales results, this actually disturbs the mood for good business. Hence, those, who are looking for a job as a salesman in a heavy equipment selling company, should not run after a commission. The aim should not be to gain maximum income from commissions; rather it should be on how to become a better salesman.

For that you need to focus more on the knowledge of increasing sales in your field. With more interest in the vehicle or equipment that you sell and with more focus on how the customers would be benefited by the heavy construction equipment, the sales would be increased. The sellers or the businesses should also concentrate more on hiring the skilled heavy equipment salesmen and not hire anyone, who is looking for a commission, without having the skills for selling the equipment. Businesses will gain more profit from good or skilled sellers; rather than by setting targets for new salesmen and promising to give them commissions for the number of sales that they make in every month or in a given period of time.


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