Heavy equipment salesman should give some importance to his/her personality

We have been hearing this famous saying since ages “First impression is the last impression”. Not sure how far this saying is correct but as far as the construction industry is concerned this saying matters a lot. Right from heavy equipment salesperson to the marketing guys who are promoting a construction company. These guys need to carry a pleasing personality and can never manage to look shoddy. There are few mannerisms as well which they are supposed to follow whenever they go out to meet a client.

The client will not entertain them knowing the name of the company they are coming from. The first thing that will catch the attention of the client is the personality of the salesman and the way he is able to carry himself. It matters a lot when you are part of a profession where you have to meet clients in person and talk about your products. Not every successful sale is done by convincing.

You may be a good communicator and can speak real well but at the end of the day if you are not at all presentable then your entire effort can go for a toss. There are few things that can make a good personality and one must consciously follow those things to ensure that they look good and presentable.

Looking presentable is important:-

Imagine if you are approached by a person who is not well shaved, his shirt tucked out and quite casual in his behavior and he tries to pitch a product to buy. The first thing that will come in your mind is “Is he representing his company or came here to meet his friend?” Well, this is what we all will think if we are approached by someone of this kind. We have certain expectation from salesman of reputed companies. They are in fact considered the first ambassador of any company.

You see them and make out the stature of the company. This is why being presentable is so important. It actually reflects the company that you are working for. If you are not presentable enough that will show your company in negative light and once the client has made an impression in his mind, it will then become very difficult for anybody to change that. No matter how good the company is in producing quality heavy equipment, he/she will still have his reservations. Just when he/she hears about your company, he/she will remember you. That kind of impression you will leave if you do not carry a pleasing personality.

You may lose sale:-

Losing a sale for a salesman selling heavy equipment is no less than losing a war. He/she has to spend lot of time and energy with a client to sell one heavy equipment and he/she just can’t let that go for a reason as lame as not having a pleasing personality. It hurts a lot for the guy who has spent so much of his effort on that sale. All you need to do is follow some basic rules like wearing ironed shirt and trouser and should be clean, clean shave and look like a professional.

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