If we think that the heavy equipment manufacturing companies are only into producing heavy construction machines then it is time that we re-adjust our thoughts about these companies. They are no longer limiting their business to manufacturing heavy equipment but have also expanded their horizons into new spheres like manufacturing accessories like boots, gloves, jackets, clothing etc. They see a sizable market that is even bigger than the heavy equipment market. They can sell big construction equipment to construction companies that are engaged with projects around the country but they sell absolutely nothing to the major chunk of the population.
Now a person who work in a convenient store sees no utility of these heavy equipment companies in his life but if he is paid good commission to sell products manufactured by them they the store owner will not mind keeping some stuffs and check if it attracts the attention of the buyers. At the end of the day, it is all about keeping the customer happy and in this process making some money out of it. Simultaneously the heavy equipment producing company also reaches out to rest of the population who is not bothered about what kind of the business they are into but if they like the pattern and design of the clothing then they will buy few clothing from them.
Keeping the entire population into consideration, Caterpillar is producing accessories/clothing products that are widely appreciated across United States. They have not only managed to establish a reputation in the field of heavy equipment but are also doing well in the apparel segment.
Produces clothing that is in trend:-
The clothing manufactured by Caterpillar is indeed classy that quite trendy. They give a lot of importance to the current fashion and what people like to wear. Rather than just producing apparels without even trying to know the wants of its users, they spent a lot of their time, effort and money into doing research, trying to know what people like to wear. The very fact that they invest their time and money into doing research is what keeps them on top of the chart. Quality is another parameter where they never compromise on. They never did on heavy equipment and like to keep the same attitude as far as the clothing segment is concerned.
Clothing for construction workers and employees:-
They are also into manufacturing clothes for people working in the construction domain. Right from workers to staff members, they have clothes for everyone. They manufacture clothes that are cotton rich so that workers working under the scorching heat of the sun do not feel terrible because of improper clothing. They understand what suits them better and produce clothes accordingly. The clothes are mostly airy and not tight to your skin and offers ample comfort to the end user.
Clothes are available in all major apparel stores:-
Availability of CAT clothes is never an issue. You can get what you want in any major apparel store. They are absolutely not overtly expensive though they may seem to be and will definitely not burn a hole in your pocket.