Category Archives: Twitter

Use social media as a tool to augment your heavy equipment business

The construction and the heavy equipment industry are largely dependent upon new technology. The construction industry is always in the hunt of heavy equipment that can get the work done quickly and with utter precision. Now this is only possible if you upgrade your heavy equipment by adding new technology in it. This will bring in a new life to the machine and it will work with more vitality under tremendously rough situations. Now that was all about how technology can help get the work done at a faster pace. However, if we want to make use of technology to advertise our products and services so that it can reach to thousands of people at a given time, there is no better option than talking about your business in social networking websites. There you can reach to a large number of population without having to pay a penny for it.

There are many companies who are involved in the process of creating their business profiles in social networking websites like LinkedIn, Periscope, and Facebook etc. There find this to be an excellent tool to reach out to a sizable amount of people at one go. They have seen their business growing in this fashion and acquiring more clients from such networking websites.

There are few do’s and don’ts that one needs to follow while they set up their business profile in a social networking website.

Keep your personal and professional profiles separate:-

It is very crucial that you keep 2 accounts in one social networking website, one for your personal use and the other for your professional. If you are into selling of heavy equipment of all the brands, you can make use of your professional account to mention that there. Talk everything about your business in that account but pay special attention that you do not talk much about your business in your personal profile. If you share a couple of your business stories to any of your friend on the personal profile, it won’t be an issue but if you only keep on bragging about your success stories all the time on your personal account, your friends might get turned off by that. They definitely do not check your profile to know about the success in your life. They just simply want to know if things are ok with you.

Maintain strict professionalism on your business account:-

You should keep your business profile very professional. Social networking websites like LinkedIn are meant for professionals and businessmen who are looking to acquire clients and get businesses from them or to reach to the skilled masses and absorb them in their business. If you are an authorized dealer, you should be very stringent when it comes to professionalism.

Post a photo of your company:-

It makes ample of sense to post a picture of your company’s logo on your business profile. It help your prospective client to understand the kind of account you are holding and they will move into your business account to know more about your business and will not stray down to your personal account.

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Promote and Sell Your Heavy Equipment through Online Social Media- Let’s Explore Options

The modern 21st century global scenario is all about going virtual. From shopping to advertising to making new friends- every possible activity requires the World Wide Web as a crucial tool in their fulfilment. Like other enterprises, the construction industry has also begun to set a foothold in the race of online marketing. Perhaps the most important aspect of online marketing is to present and publicize the aim, content and other facets of the organisation in an appropriate manner so that it appeals to relevant customers.

This is the age of social media. Today one makes new friends, relationships, grows his/ her circle via the online social portals. Hence, it is very obvious that promotion of a certain enterprise on a forum that is accessible to this many number of people has its own benefits. As per ‘eMarketer’, an online digital forum, the United States holds record for more than two thirds of the population accessing the social networking sites regularly on an average. Hence, it may be considered as an approved fact that construction organisations aiming to expose their heavy equipment across a vast cross section of customers should make use of the social media to the best of their advantages. Facebook, LinkedIn, Twitter have been ranked as being the three best social networking forums by majority of US enterprises.

In order to hook relevant customers to the heavy equipment intended for sale, it is important to produce content that can engross and appeal the target audience. The content may be illuminative, professional or otherwise depending on the target audience. It is also a good idea to use phrases and expressions that the relevant customers might look for. Another crucial aspect that one needs to know and understand about these social networking mediums is the fact that users of such forums often share a point of common interest and for that reason a different “page” is often assigned to such areas of interest. So, in order to facilitate the flow of potential customers, it is recommended that they create a page of their own so that they are able to remain connected to the users round the clock and the relevant users are constantly updated about the recent happenings of the enterprise. In this manner, the audience will also come to know about various facets of the heavy equipment intended for sale.

Enterprises can also benefit by linking themselves to big names in the industry and with widely used blogs, associations and publications. This proves to be especially useful in drawing customers and in expanding the company. Putting up adverts of the heavy construction equipment intended for sale on “walls” of relevant users is also a key point in making that equipment sell. How can one achieve this? It is important to locate relevant audience who may purchase the equipment and this can be achieved by the aforementioned association with the big names in the field. It is also recommended to have a non imposing presence, simply updating on the events regularly.

Social networking forums no doubt can form the best platform from which organizations can connect to and trade in heavy equipments. And the best point in the whole scheme? It costs you nothing.