Category Archives: Social Media

Use social media as a tool to augment your heavy equipment business

Podcast: Play in new window | Download | Embed

Subscribe: Apple Podcasts | RSS

The construction and the heavy equipment industry are largely dependent upon new technology. The construction industry is always in the hunt of heavy equipment that can get the work done quickly and with utter precision. Now this is only possible if you upgrade your heavy equipment by adding new technology in it. This will bring in a new life to the machine and it will work with more vitality under tremendously rough situations. Now that was all about how technology can help get the work done at a faster pace. However, if we want to make use of technology to advertise our products and services so that it can reach to thousands of people at a given time, there is no better option than talking about your business in social networking websites. There you can reach to a large number of population without having to pay a penny for it.

There are many companies who are involved in the process of creating their business profiles in social networking websites like LinkedIn, Periscope, and Facebook etc. There find this to be an excellent tool to reach out to a sizable amount of people at one go. They have seen their business growing in this fashion and acquiring more clients from such networking websites.

There are few do’s and don’ts that one needs to follow while they set up their business profile in a social networking website.

Keep your personal and professional profiles separate:-

It is very crucial that you keep 2 accounts in one social networking website, one for your personal use and the other for your professional. If you are into selling of heavy equipment of all the brands, you can make use of your professional account to mention that there. Talk everything about your business in that account but pay special attention that you do not talk much about your business in your personal profile. If you share a couple of your business stories to any of your friend on the personal profile, it won’t be an issue but if you only keep on bragging about your success stories all the time on your personal account, your friends might get turned off by that. They definitely do not check your profile to know about the success in your life. They just simply want to know if things are ok with you.

Maintain strict professionalism on your business account:-

You should keep your business profile very professional. Social networking websites like LinkedIn are meant for professionals and businessmen who are looking to acquire clients and get businesses from them or to reach to the skilled masses and absorb them in their business. If you are an authorized dealer, you should be very stringent when it comes to professionalism.

Post a photo of your company:-

It makes ample of sense to post a picture of your company’s logo on your business profile. It help your prospective client to understand the kind of account you are holding and they will move into your business account to know more about your business and will not stray down to your personal account.

Buy Now on eBay [ebayfeedsforwordpress feed=”” items=”3″]

Use Social Media as a platform to grow your heavy equipment business

Podcast: Play in new window | Download | Embed

Subscribe: Apple Podcasts | RSS

Starting a business is not as difficult as growing it. You may need some amount as investment money, little know-how about the business and you can start your own business. You probably do not have to worry about making profits in the first phase of your business but as and when your business grows older and you start generating profits, making new clients, which is perhaps the time when you start thinking of expanding your business. Well, in order to reach the larger section of society, you need to use a platform that is adopted by everybody in their day to day life. Something which the mass uses quite frequently. If you are able to talk about your business in that platform, it is evident that more and more people will get the chance to look at your business and will appreciate it by becoming your client.

Today we all are highly connected with social media like Facebook, LinkedIn etc. These social media sites are used to stay connected to your closed ones who are ideally distance away from you. But you can still see them in the virtual world. You can make use of such social media websites to promote your work, to let people know the kind of business you are associated with. It can prove to be a big boon for people who have their business in the construction domain or who deals with heavy equipment.

In order to promote your heavy equipment business, it is prudent to use social media sites that are mainly used by working professionals or businessmen. Well, what you can do is create your own group and can invite people whom you know so that they all remain in your group and in this way they get to know your business from a closer angle. This will only help you to promote your business and in case if someone who is interested to buy any sort of heavy equipment will get in touch with you and place their order to you. You should try to keep your profile very professional as it attracts people’s attention and they do not take you casually. Having a casual profile will not have that high impact as a professional one can put. Remember, when you are putting up your profile in any professional social media website, it is not solely for the purpose to stay connected to the people you know but also let them know about your business and nobody will want to deal with a guy who has a very casual approach towards his work.

Moreover, there will be others whom you do not know but are linked to the people who are in your friend’s list and they also get to see your profile. Having a professional outlook will definitely give a good impression about your business to them. You never know when a big deal may strike and you may get chunk of orders from a new client that you have made from a social networking site.

Related articles across the web

Promote and Sell Your Heavy Equipment through Online Social Media- Let’s Explore Options

Podcast: Play in new window | Download | Embed

Subscribe: Apple Podcasts | RSS

The modern 21st century global scenario is all about going virtual. From shopping to advertising to making new friends- every possible activity requires the World Wide Web as a crucial tool in their fulfilment. Like other enterprises, the construction industry has also begun to set a foothold in the race of online marketing. Perhaps the most important aspect of online marketing is to present and publicize the aim, content and other facets of the organisation in an appropriate manner so that it appeals to relevant customers.

This is the age of social media. Today one makes new friends, relationships, grows his/ her circle via the online social portals. Hence, it is very obvious that promotion of a certain enterprise on a forum that is accessible to this many number of people has its own benefits. As per ‘eMarketer’, an online digital forum, the United States holds record for more than two thirds of the population accessing the social networking sites regularly on an average. Hence, it may be considered as an approved fact that construction organisations aiming to expose their heavy equipment across a vast cross section of customers should make use of the social media to the best of their advantages. Facebook, LinkedIn, Twitter have been ranked as being the three best social networking forums by majority of US enterprises.

In order to hook relevant customers to the heavy equipment intended for sale, it is important to produce content that can engross and appeal the target audience. The content may be illuminative, professional or otherwise depending on the target audience. It is also a good idea to use phrases and expressions that the relevant customers might look for. Another crucial aspect that one needs to know and understand about these social networking mediums is the fact that users of such forums often share a point of common interest and for that reason a different “page” is often assigned to such areas of interest. So, in order to facilitate the flow of potential customers, it is recommended that they create a page of their own so that they are able to remain connected to the users round the clock and the relevant users are constantly updated about the recent happenings of the enterprise. In this manner, the audience will also come to know about various facets of the heavy equipment intended for sale.

Enterprises can also benefit by linking themselves to big names in the industry and with widely used blogs, associations and publications. This proves to be especially useful in drawing customers and in expanding the company. Putting up adverts of the heavy construction equipment intended for sale on “walls” of relevant users is also a key point in making that equipment sell. How can one achieve this? It is important to locate relevant audience who may purchase the equipment and this can be achieved by the aforementioned association with the big names in the field. It is also recommended to have a non imposing presence, simply updating on the events regularly.

Social networking forums no doubt can form the best platform from which organizations can connect to and trade in heavy equipments. And the best point in the whole scheme? It costs you nothing.

Follow the tips for uploading the videos and pictures of heavy equipment on Instagram?

Podcast: Play in new window | Download | Embed

Subscribe: Apple Podcasts | RSS

Now a day’s photo-sharing, chatting, video-sharing and social networking are popular among youths. Instead of playing with friends they spent time on social networking sites. One popular service among them is Instagram, which helps to share photo, video and as social networking. People take photos and video of them and after digital filter those they share on different of social networking service like Twitter, Flickr, Facebook and Tumblr. Instagram confines pictures to square format which is similar to Polaroid images and Kodak Instamatic. Now its aspect ratio is 16:9 used by mobile cameras. Therefore if you are planning to start your business on heavy equipment then you definitely should use Instagram for a proper marketing of your products.

Kevin Systrom and Mike Krieger launched Instagram in October 2010. With rapid popularity now its active users are over 100 million as of April 2012. Through Google Play and Apple App Store Instagram is distributed. Instagram Support was actually available only for iPod Touch, iPad, iPhone. In April 2012, its support also attached to Android camera phones running

To compete with Twitter’s video-sharing application, Vine Facebook applied this venture.

Upload videos and pictures on Instagram: To upload photo or video of your heavy equipment on Instagram using Android, iPhone or PC is very easy. Below are the steps which will help you to upload your items on Instagram.

  • First you have to register and open an account of Instagram.
  • Then with Instagram user ID and password you have to login in your Instagram profile.
  • Then you will reach on your home page. Then you will be able to see a navigation button on the right side of Instagram toolbar, press that button.
  • In order to get right options, press the right of the navigation page.
  • Now you will get the options menu and click on the option of “Camera settings”.
  • After getting the camera settings option, uncheck the checkbox, “Use Instagram Advanced Camera” and click anywhere or go back.
  • To get “Upload picture” option, click to the button that is in the taskbar.
  • Now you can see the option “Photo Gallery”, click on it. It includes your photos and all the photos of your heavy equipment are kept in your PC directory named “My Pictures”.
  • Now select folders where you have your photos, you can search the folder by its name.
  • After choosing your folder now selects the video or the picture that you want to upload.
  • Now, with crop sign the picture or the video of your heavy equipment will display on Instagram. After cropping it click “Accept”.
  • Now in the upload menu you can see options like tagging the picture geo-tagging and sharing on websites, choose your option.
  • On main window with status of uploading, your new uploaded item will display.
  • After completion of upload please go to navigation panel of yours. Now you can see your profile and you can check new uploads of yours.
  • By following these steps you will be able to upload all the necessary items that you want to upload for your purpose.