Category Archives: Social Media

Promote your heavy equipment business through social media

Social media has recently turned into a much powerful source to catch the attention of millions at a single go. You can express your ideas, your emotions to people you have never met in your life and they still follow you if they find your stuffs at all interesting. Such is the power of social media that many business houses are using this as a tool to promote their business. Ideally promoting any kind of business includes lot of costs which not many are able to afford especially the ones who have just made their way in an industry and do not have a godfather to get support from. It is for such people that social media has come nothing less than a boon. They can talk about their business ideas and can share their website to mass. They can do all this for a very nominal fee. Some websites do not charge a penny though.

We will discuss few primary reasons why people feel social media is more powerful than any other form of promotion channels.

Cost effective:-

When it comes to promoting heavy equipment business, it involves tremendous cost that is attached with it. You have to create a website and need to pay money to maintain it unless you have sound knowledge on how to maintain a website. Other than that, the challenge is to inform people that you are in the heavy equipment business. Your website will give a detailed picture of your profession but how to inform people about your association with this business can be quite a challenge. This is wherein the social media steps in and allows you to connect to other users and help you inform others about your profession. You are in a way creating your brand image and asking people to give you work. Websites like LinkedIn are the most effective social media websites as far as promoting your business is concerned. You save a good deal of money while you are busy on a promotion spree as you have to pay a very nominal fee to the service provider.

Creates a platform where the giver and the doer meet:-

Social media provides a platform where the person who gives the work is able to meet the person who can do the work. So for instance, if you are looking for aggressive marketing guy to market your machines then you can just leave your requirement on the website and you will be flooded with emails or calls from people who feel fit for the job. Simultaneously, you can also pick some random profiles based on your requirement and send them an email checking if they are interested for the job.

Talk about your website on social media:-

You can’t put everything about your work on the social media website. Or else there would not have been the need to create your company’s website. But what you can do is talk about your website to people who are interested in buying heavy equipment. Tell them the different kinds of offers you can give them and if you are ready to ship it to different states.

Use social media as a tool to augment your heavy equipment business

The construction and the heavy equipment industry are largely dependent upon new technology. The construction industry is always in the hunt of heavy equipment that can get the work done quickly and with utter precision. Now this is only possible if you upgrade your heavy equipment by adding new technology in it. This will bring in a new life to the machine and it will work with more vitality under tremendously rough situations. Now that was all about how technology can help get the work done at a faster pace. However, if we want to make use of technology to advertise our products and services so that it can reach to thousands of people at a given time, there is no better option than talking about your business in social networking websites. There you can reach to a large number of population without having to pay a penny for it.

There are many companies who are involved in the process of creating their business profiles in social networking websites like LinkedIn, Periscope, and Facebook etc. There find this to be an excellent tool to reach out to a sizable amount of people at one go. They have seen their business growing in this fashion and acquiring more clients from such networking websites.

There are few do’s and don’ts that one needs to follow while they set up their business profile in a social networking website.

Keep your personal and professional profiles separate:-

It is very crucial that you keep 2 accounts in one social networking website, one for your personal use and the other for your professional. If you are into selling of heavy equipment of all the brands, you can make use of your professional account to mention that there. Talk everything about your business in that account but pay special attention that you do not talk much about your business in your personal profile. If you share a couple of your business stories to any of your friend on the personal profile, it won’t be an issue but if you only keep on bragging about your success stories all the time on your personal account, your friends might get turned off by that. They definitely do not check your profile to know about the success in your life. They just simply want to know if things are ok with you.

Maintain strict professionalism on your business account:-

You should keep your business profile very professional. Social networking websites like LinkedIn are meant for professionals and businessmen who are looking to acquire clients and get businesses from them or to reach to the skilled masses and absorb them in their business. If you are an authorized dealer, you should be very stringent when it comes to professionalism.

Post a photo of your company:-

It makes ample of sense to post a picture of your company’s logo on your business profile. It help your prospective client to understand the kind of account you are holding and they will move into your business account to know more about your business and will not stray down to your personal account.

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Use Social Media as a platform to grow your heavy equipment business

Starting a business is not as difficult as growing it. You may need some amount as investment money, little know-how about the business and you can start your own business. You probably do not have to worry about making profits in the first phase of your business but as and when your business grows older and you start generating profits, making new clients, which is perhaps the time when you start thinking of expanding your business. Well, in order to reach the larger section of society, you need to use a platform that is adopted by everybody in their day to day life. Something which the mass uses quite frequently. If you are able to talk about your business in that platform, it is evident that more and more people will get the chance to look at your business and will appreciate it by becoming your client.

Today we all are highly connected with social media like Facebook, LinkedIn etc. These social media sites are used to stay connected to your closed ones who are ideally distance away from you. But you can still see them in the virtual world. You can make use of such social media websites to promote your work, to let people know the kind of business you are associated with. It can prove to be a big boon for people who have their business in the construction domain or who deals with heavy equipment.

In order to promote your heavy equipment business, it is prudent to use social media sites that are mainly used by working professionals or businessmen. Well, what you can do is create your own group and can invite people whom you know so that they all remain in your group and in this way they get to know your business from a closer angle. This will only help you to promote your business and in case if someone who is interested to buy any sort of heavy equipment will get in touch with you and place their order to you. You should try to keep your profile very professional as it attracts people’s attention and they do not take you casually. Having a casual profile will not have that high impact as a professional one can put. Remember, when you are putting up your profile in any professional social media website, it is not solely for the purpose to stay connected to the people you know but also let them know about your business and nobody will want to deal with a guy who has a very casual approach towards his work.

Moreover, there will be others whom you do not know but are linked to the people who are in your friend’s list and they also get to see your profile. Having a professional outlook will definitely give a good impression about your business to them. You never know when a big deal may strike and you may get chunk of orders from a new client that you have made from a social networking site.

Looking to grow your business – Make use of LinkedIn

Internet has indeed become a boon for many people who have aspired to start a business of their own. When you begin a business, the first hurdle that you come up with is procuring good clients who will stick around with you after receiving quality products or services from your company. Getting clients who can give business to you was becoming very difficult and on top of that you have those big business houses that were not ready to let their businesses go to small start-ups. They were doing everything possible to ensure that the small companies do not get clients and eventually they get rid of them and there stays no competition.

Things have now changed a lot and acquiring new clients is not as difficult as it was a couple of decades ago. Especially people who belonged to the heavy equipment business had suffered a big deal in the past but with the advent of internet and many social networking sites they are able to show their work to thousands of people at a time and they are not paying anything extra for it. There are some sites that do charge a nominal fee for promoting a business but not every website does. Someone who is associated with the heavy equipment business should definitely try LinkedIn to connect to people associated with the construction industry so that the ones who are in his list will know every detail of his business that he wishes to share.

First and foremost, you need to sign up in your LinkedIn account and create a profile. Please make sure that the profile you set up should be very professional as it will be viewed by people who will connect you for business purpose and hence do not leave any scope for any casualness to appear on your profile. Share all your details and write a lot about your business and what you ideally do. For instance, if you are engaged in selling and servicing of heavy equipment you should state that in detail. Mention which kind of machine you basically deal with or if you deal with every kind of construction equipment you should mention that explicitly out there. Since when you are in this business is very important for others to know as that will help them analyze the experience you have in this form of business.

Your language should be polished and avoid using any slangs. This can go against you in a big way. If you have accomplished any goals that you want others to know about, do share it on LinkedIn. People have the right to know about your accomplishments. Simultaneously, always keep our LinkedIn account updated as it will let others know that you are an active member and you have taken this up quite seriously.

Putting up your photo is also of much importance. However, you can’t put a shady one or the one where you are partying along with your friends or you are enjoying your time with your girlfriend/s. You should post a decent picture that has only you in the photo and with decent looking attire. This all will go a big way in generating more contacts which will be fruitful for your business.

It is a good idea to promote your business on social networking websites

We are seeing an increase in the trend where people are promoting their businesses on social media like Facebook, Twitter and stuff. They find it to be a spectacular way to reach out to a good chunk of population at a shorter pace. You can simply calculate the number of people seeing your work if you have more than 600 friends in your list. Your work will also be seen by people who are your friend’s friend to whom you perhaps do not know in person. However, they also get the chance to see your business and if needed will hire your services.

These social media sites also play a major role in the growth of the heavy equipment and construction industry. For instance, you work for a heavy equipment company and are given the role to sell machines. You can easily place your ad on LinkedIn or Facebook and check the number of people who are interested to know more about it. Unlike Facebook, LinkedIn is used by people for professional requirements only. So it makes more sense to have a LinkedIn account and post the ads of the machines that you have to with you sell. You can also use the logo of your company so that the prospective buyers know in advance with whom they are dealing with. That also gives them a sense of security that they are in right hands and there is not any scam involved.

Other than this, if you want to recruit any operator or engineer, you can put your requirement out there and that gets passed like fire in the wild. You will soon get messages from people who are looking for the job and that gets your job done without you having to pay a single cent for it. There are millions of LinkedIn accounts and getting someone suitable for the job will not be that difficult. You can also make use of the website to hire technicians, managers for various roles etc. It may soon happen that these social networking websites may overtake job search engines or the job search engines have to work in tandem with these websites.

Now if you already have an account that you exclusively use for your business needs, it is very important that you keep that account professional. Avoid uploading any casual snaps or pictures that you have taken in some party. Your business account is not meant to accommodate those kinds of pictures. You can make use of your personal account for that purpose. You should put pictures of some new construction equipment that your company has launched in the market or if you have some news that you can share it in advance, you can put that story in your account.

Never overstate yourself in any social media website that you use for your business. If people get to know that you have overstated or exaggerated things it will give the impression that you are there to cheat. Be true to the readers as they will be your prospective clients.


LinkedIn can be instrumental in the heavy equipment business

Technology plays a significant role in the growth of any form of business. It is pretty evident that it has its place intact in the heavy equipment and construction industry alike. There are so many heavy equipment manufacturing companies that make use of social networking websites to reach to different sections of society. It is not true that heavy equipment are needed only by the construction or mining industry. It is rather used by many industries and hence the scope of making a successful business in the heavy equipment sector is quite high.

The only problem is which mode you should be taking to spread your business to a vast section of the society. People use social networking websites to reach a huge population. However, not all social networking websites are meant for business purpose and hence there is a high possibility of people not taking you seriously as they are looking for something else on that website. For instance, it will not make much sense to talk about your business in a website that is meant for friends to hang on and gossip. They will not want to know much about what you do for your living. In order to grow your business, you would need a platform that is meant for professional use and still you can reach to a larger section of the society.

You can create an account with LinkedIn or something that is similar like it. LinkedIn is also a social networking website. The only difference here is people who have created their account in this website are looking for some to meet their professional requirements. For instance, you will find people who are looking for jobs in a specific industry or a specific line of business. At the same time, there are people who want employees for their company. There are big as well as small businessmen who are also into it and they put their listing out there setting out their requirements to the general public.

For someone who is in dealing with heavy equipment, he can mention that he has the latest models of excavators which he wants to sell. If possible he can state if he can give any discounts or offers on the purchase of the machine. He should also mention about his website so that people who get to read his ad and who do not know about him will go to his website and check how genuine he is. For this reason, one should be very true to what he is mentioning on his profile. Giving any sort of false information on LinkedIn can have serious implication on his business. Therefore be true about what you are and avoid from overstating or misrepresenting yourself on your profile. Remember, it is read by thousands and if you want to continue with your business, any falsified information can severely ruin your aspiration.

Do mention about your achievements and your experience in selling heavy equipment. This will let others know how much you know about machines. This will have a positive impact in the minds of the readers who can become your prospective customers.

Two Ways to Differentiate Your Service Contracting Business from the Competition

As the Information Technology has made the service contracting business reach the mass at a rapid rate, it has become very important for every owner of service contracting business to stand out in the competition. Only providing top-notch quality service is not enough, one has to become a good learner of the market strategies to globalise his service contracting business.  The two most important ways to differentiate your service contracting business from the competition is to use the social media like Facebook, Twitter and Linked In and listen to your customer with great care.

This article will define the above said two points to improve your service contracting business.

  • Use of Social Media:- Social media is the best source to reach the people. By using social media you can share the views of your customers and also tell them about the services which your company offer. You can use this media to inform the people about your service contracting business and why should they opt for you. A survey on the number of users of social media shows that nearly 1.7 million people use Facebook (leaving aside the surveys on other social media). Social media sites give opportunity to the users to communicate with other such service contracting business owners. And if the owners add you in their circles then you can also get some latest information about how they are trying to satisfy the customers by delivering services. This will definitely help you a lot. Account with more number of likes always attracts more traffic. If you have more number of likes, then people will visit your website and if they require any kind of service they will contact you either through email or phone. The increase in the number of likes in a social media makes the customer believe that it is trust worthy.
  • Carefully listen to your customer: In order to attain success in service contracting business, you have to listen carefully to your customer. Find out in which field they need your service. Ask them the deadline of delivering that service. Don’t delay in providing customer service and try to give them some offers or discounts to attract the customer. Try to give the customer quality service. If you give them quality service and that too within an affordable price the customer will definitely stay with you in the long run. Give good training to the customer service provider personnel isn’t a bad idea. If they are properly trained then they will make no faults while servicing. Even when your contract period with the customer is over, call them (though less frequently) to know the condition of the product. And if they make any complaints regarding the service then try to fix it and assure them that it will not happen again in future and you are really feeling very sorry for it.


Apart from this building an attractive website, giving online and offline ads, and an arrangement of weekly fun staff meeting where you can discuss about various steps required to take your service contracting business to the top are some other points which cannot be ignored.



Top 4 ways to increase your heavy equipment sales

The selling of constructional equipment involves a face-to –face selling where both the buyer and the seller want to do the deal without taking the help of any mediator. With the advent of internet, the online sale of heavy equipment becomes easy and effective. Do you have a heavy equipment online business? Are you interested in selling your equipment online? No worries. Relax and follow the cost effective tips that are mentioned below.

Tips to increase the sales of heavy equipment

  • Google Adwords:- It permits any seller to post their ads related with equipment in front of the proposal expecting for that particular unit. As for example:- a customer searches the Google to buy a CAT D6R XL bulldozer, a list of text ad comes out on the side of the web page detailing everything related with CAT D6R XL. The cost of the click will be minimum $0.25 depending on the competition and setting up of the ad.
  • Craiglist:- Another site for classified ad gives permission to the sellers to set up a detail page of the heavy equipment with minimum 8 images absolutely free. This ad will be posted to every major city across the globe. You should implement your marketing strategy here to make it highly impressive. You should always remember that at first it is through your ad only that you can boost up your selling. If you use this sit along with Adwords, you can achieve the goal of your sales by creating a successful campaign of advertising. This technique is cost effective as compared to traditional offline ads in the magazines and newspapers. Offline ads are always more expensive than online ads.
  • Become a skilled author:- Sellers are heavy equipment are well-versed in function, conditions and specifications of the equipment that they are planning to sell online. Writing of blogs and articles regarding these machines show that they are experts in this sphere. Many sellers also write autobiography for opening their account on the free online site of article publishing by giving links to their website and contact info. To get more flow of the readers and the followers, sellers sometimes post the articles and blogs on their own website and social media network.
  • Videos of You Tube:- With the growing popularity of You Tube, no one can deny the fact that You Tube videos are one of the best ways to make the audience aware of your equipment. As here, you will get the advantage of showing your targeted audience the picture of your equipment by explain them everything, the audience will automatically start to incline towards your machine. Videos always let on the prospective audience to watch the operations of the equipment and how to run it. Videos of You Tube can also be tied up with the efforts of email marketing.
  • Mentioning of the service:- Don’t forget to give a detail description of the service you will provide if the customer after buying the equipment is not satisfied.


To reach the top of the sale, you should always make a proper marketing strategy. So, go ahead and explore your equipment selling business by following the tips.