Category Archives: Selling

Selling technique is what matters while selling heavy equipment

Any successful salesman who is into selling heavy equipment will speak about his own unique selling technique. His technique might be different from others and perhaps that is the reason why it is called as unique. So the technique which one salesman uses to sell his products may not go well with the other salesman. He may try to adopt his selling technique but it may backfire and he will eventually end up losing confidence of selling the product. Therefore it is a must to produce your own technique rather than adopting others. More importantly, you should make a note of the selling technique of different salesman and try a combination of it. You should not just copy it entirely but use your innovative skills and prepare a technique that goes well with your persona and your way of communicating with others.

People who are into selling heavy equipment will often share with you their unique technique to sell heavy equipment and may also add a disclaimer that will speak about how difficult it is to sell construction machines to companies and contractors. But at the end of the day, they all manage to do their part well and end up making a sale for their company. This is what matter to them and they do this with the help of the selling technique they have developed over the years. This also suggests that selling technique is not a one-time activity and one has to keep on using some or the other permutation and combination that goes well with the buyer and he buys the product. So you got to keep on trying things and check which sounds to be the perfect one for you.

Never stick to one particular selling technique:-

As no two individuals are the same, so is the selling technique. You can’t restrict your selling ability to one particular technique and have to keep on bringing new techniques that are innovative and can impress an individual to buy the equipment. It is not always the features of the heavy equipment that makes the sale, but it is the way the salesman put it across that plays the trick. So as long as you do not use different methods, you may not taste much success. You may be able to sell your stuff to few people but when you move to a bigger crowd, you may experience hurdles.

Be innovative with your approach:-

Any activity that does not have any kind of changes in it can soon become monotonous and then gradually you will feel like moving into something else. It will not be fun any longer for you. Similarly when you do not change your selling style, you will find it to be boring and will have trouble pitching products. Moreover, heavy equipment at times becomes a boring subject for many so as long as you do not bring any innovation in your selling approach, you may cease to like what you have been doing and that will also reflect on your sales figure.

Selling becomes easy with branded heavy equipment

You be the one of the best seller with superb convincing skills, you will always find it difficult to sell a product that not many people have heard about. People normally like to purchase things that have a brand name attached to it or else they would be skeptic to go for it. For instance, if you check the stuff that you have in your house, there may not be a single item that does not have a brand name. You must have bought all the branded items however big or small the name of the brand must be. The same thought is applicable with people when they go for buying heavy equipment. As a matter of fact, there may not be single heavy equipment that gets sold without a known brand name attached to it. Construction companies irrespective of their size will always go for machines that at least have a reputation. They will not buy stuff whose manufacturers name has been unheard on not known to many.

Heavy equipment that is followed by a famous brand name sells like hot cake. Many sales men earn huge commission by selling machines that are known to many. However, they can earn more commission if they successfully sell brands which are not so famous amongst people. It is because the not so famous brands want to establish their presence in the domestic market for which they are ready to shell out more percentage of commission to the salesman who are able to sell their products. Salesman in turn gets lured with the high percentage of commission and they try to give it a shot.

After trying to sell heavy equipment of brands that are not so famous, it has been known that they faced serious hurdles and at times were also on the verge of losing a customer with whom they were doing business for long. It is not that the new brand is not a good enough stuff but it is just that the buyers do not have the confidence to go for it. It makes the work of the salesman tougher to sell new brands. Buyers will ask them to come up with products that they have been buying and may not show much interest to even know what the new brand is all about.

There are few salesmen who took this as a challenge and started promoting the product first and then went to sell it. It is important to first market the heavy equipment well so that people gets aware of the brand and gets known to the values of the company. After this, they can fix an appointment and straight away go for a demonstration. Only when the buyer checks out the demo that he may get convinced to buy the machine. In this entire scenario, the salesman need to play smart and try to co-relate the wants of the buyer with the features of the machine and then it will sound just perfect to the ears of the buyer.

Sell your old heavy equipment before it becomes unsellable

It is hard to sell an asset that has been with us for many years. We get attached to it and when we think about selling it, it does pain a bit. While we use the equipment, we may not recognize the importance of it and the attachment that is getting developed with every passing day but we think about it the most on the day it is to go to the next buyer. Keeping aside your emotions, it nevertheless important to get rid of it. You can’t go along with a dead piece for long as it will after a certain point of time affect your activity. The same logic is applied in case of heavy equipment. If you have heavy equipment that is way too old and you are not able to function with it any longer, it makes no sense to drag it any further. You have to at some day or the other do away with it. But you should not take long to sell the old machine as you will not find any buyer if it gets completely redundant. You may then have to sell it as scrap and therefore might not even get a good value.

You have numerous options to sell your old heavy equipment. You can speak with people in your business circle and check if there is anybody who is looking for second hand heavy equipment. You will have a lot of buyers for second hand heavy equipment as long as it is in good condition. Nobody would like to buy a machine with defects and therefore you need to ensure that before you speak to people about selling your heavy equipment get it repaired and painted. You can then ask for a good price. Other than that, the person who is referring your machine to the next person also has certain degree of faith on you. You should keep up to his/her trust and give him/her the machine in working order.

Keeping the machine can make it unsellable:-

There are construction companies who after finding the heavy equipment outdated leave it to rot. They must be really busy with work to not get the time to sell it but if you do not sell it on time, there is a chance that it will then become an unsellable liability. You will no longer find any buyer for the machine and this is when you perhaps have to sell it as scrap. This will pinch you as you at least have not wanted that to happen. If you are neck deep busy with work, you can allot a person and give him the responsibility to get it sold. You can just appear on the final day to sign on the sale agreement and take the money.

No one works on outdated heavy equipment:-

As long as your machine is up to date, you will find buyers for it but as soon as it becomes completely outdated, getting buyers will be a challenge. You need to get rid of it before it gets too late.

Selling used heavy equipment is a thriving business in US

In the construction sector, you are always in need of heavy equipment. When the construction is at full swing you just can’t afford to go short of machines. You have to be prepared with heavy equipment that are needed for the project and can’t go to buy one at the eleventh hour. It is not that you will not get the machine you want at the eleventh hour but it is just that it will be too expensive for you to afford and you have no option left other than to buy it. It is crucial that you keep on analyzing the ground situation and ask your men to prepare report on regular basis. On the basis of the report and the analysis that you have made yourself, you should come up with a decision to buy machines. This fact particularly shows that there are enormous buyers for heavy equipment. It is just that they are all waiting for a good deal to come their way and once they get a deal that they consider being worthy they simply go for it.

It gives ample of opportunity for sellers who want to get rid of their used heavy equipment. They may want to sell their machines for various reasons. One could be that they have bought a new one and do not see any need to keep the second one sitting idle. The second reason is that they do not want to continue to be a part of this industry which is why they want to do away with their machines. So for sellers of heavy equipment, they can hear a very clear message going to them and that is there is a big customer base who wants to buy second hand heavy equipment. It is just that they should know how to reach them.

Leave an ad on your blog:-

If you are a person who has his blog and is quite active on it, you will certainly have a lot of fan following. You will have readers who read your blog and know you by that. So if you want to sell your used machine, you can write about that on your blog and ask those who are interested to buy it to call you on your number. This is perhaps one of the most efficient and affordable methods to sell your second hand heavy equipment. People who read your blogs and articles will also try to spread the word to other people who are connected to the construction industry. In this way you will never be short of prospective buyers.

Reach out to people on your own:-

You may know a lot of people belonging to the construction industry. Your friends, business partners etc can become potential buyers. Your part of job is to reach out to them and spell out your intention to sell your old machine. If they see a need to buy it, it will revert to you. You generally get someone from your business circle who becomes ready to buy the machine.

Pitch heavy equipment that go by customer’s needs

People who are into selling often complain of targets that they find to be unachievable. Many find it hard to even go close to the target assigned to them and there are hardly few who are able to make it for the month. In the race to achieve given targets, salesman often commits the mistake of miss-selling items to the buyer. They just not bothered about the needs of the client. What they are more interested is to achieve the targets and get good commission out of it. In this process they are losing one big thing and it is the old customers and probably the chance of getting new ones too. Customers are smart enough to understand that you have not sold them the right product. They may not realize it at the point when you are selling it to them but will definitely get to know after some days. This is when you lose him.

In the construction industry, customer’s needs are very specific. You can’t try to fiddle with them because if you try to do so, you can get caught the next moment. Remember the guys to whom you have approached are there in the industry for the last many years and they have been dealing with different kinds of heavy equipment which you must have never heard about. So there is absolutely no point in talking something that does not make any sense to them or giving them with fake assurances. You got to be quite clear with your approach. If you have the item you say yes or else pitch some kind of an alternative that will go well with the equipment they require. But do not try to pitch a product that does not have any relevance to the requirement of the client. This will just not go well with him.

Do some research on the client’s business:-

Your client will appreciate your effort if you take some time out and try to understand his business. Every construction business is different from the other and so are their requirements. You got to first realize what they are dealing with and for that what kind of heavy equipment shall they need. Now this take some time and you do not get any money to do this research but remember that this very research will get you rich dividends as you may get all the orders of heavy equipment. The client will know you for the time you have given to understand the business and also have the confidence that you will not try to miss sell any heavy equipment.

Pitch the product that the client is looking for:-

Many a times, construction companies are not sure what heavy equipment should be used for a specific kind of work. They may have a number of options in their mind but could not figure out the correct one. This is where your expertise comes into play. After knowing his business needs, pitch a product that is very close to what he needs. That will generate the trust in the mind of the person and you can then expect to get many more orders from him.

Commission for heavy equipment salesman

Have you ever thought what the most profitable business is, in the current era and business market? Given the constantly growing population, it has to be the construction business. The growing population is constantly in need for properties to live in or own or even commercial properties to work at. In the near future, there is hardly any possibility that the construction business will face a downfall.

Hence, this is also an industry that is receiving more interest of the available workers, labours and employees. More people are being drawn towards this industry for its promising future. There was a time, when the construction industry was considered to be unsuitable for everyone, due to the heavy workload. But, nowadays, new heavy duty vehicles, machinery, tools and equipment are being introduced to the construction industry. This has made the lives of a construction worker easier.

Various job opportunities:

Just as the construction industry has gained a momentum, so has the job opportunities in this field and the associated fields as well. There are so many work options available that skilled workers and experienced experts can find.

  • Working as labours:

 

This is the most commonly available job opportunity in the construction industry. Regardless of the use of machineries and tools, there is always a requirement of skilled workers, who can conduct the task skilfully. Those, who can acquire more knowledge and develop skills that are needed for particular constructions, can always seek better job opportunities.

  • Using heavy construction equipment:

 

With the increasing growth of the construction industry, there is also an increasing demand of the construction heavy equipment. The heavy equipment or machineries are tools and vehicles that can make the tasks of excavations, filling the fields, making the field suitable for further constructions, lifting heavy construction materials and many such other works, easy. Operating these heavy equipment and tools is something that not everyone can do. This requires training and knowledge. Hence, if you have the skill of operating these equipment and tools, you will always get a good job.

  • Salesmen for heavy construction equipment:

 

Not just using the heavy construction equipment, but also selling these heavy construction vehicles and equipment is a great job opportunity. Every single construction business will require these equipment and tools or vehicles. Hence, selling them to the potential buyers is a great job for those, who have excellent sales skills.

Getting commission for sales jobs of construction equipment:

Amongst the different job opportunities associated with the construction industry, working as a salesman of these equipment is a great one. It always comes with huge commissions. The best construction equipment selling companies always offer great sales commissions. Since the price of the equipment is huge, the commissions are always great. This is an added benefit that the salesmen will get along with a monthly salary. This is a great source of added income that is not present in many other jobs. If you are looking for such a sales job in this field, it is a must that you know about the equipment and their properties well. Knowledge and skills for selling are two essentials for excelling in this career.

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Sell heavy equipment on the basis of customer’s needs

Selling is indeed an art but it loses its authenticity when you sell things just for the sake of selling. Most of the times customers do not know if a particular product can be helpful to them and perhaps this is the reason why there is a need of a salesman to pitch the product and explain its importance in the customer’s life. However, the fact of the matter is the salesman should have the ability and patience to understand the needs of the customer and only if he finds his product to satisfy the needs, he should go ahead and pitch it to the customer. Well what is happening in today’s time is exactly contrary to what a salesman should be doing. He is so pressurized to achieve his targets that he no longer cares of the ethics that he should follow and sell the product to anybody irrespective of whether he needs it or no.

In case of selling heavy equipment, the salesman may find it to be extremely difficult to sell something that is not going to meet the requirement of the customer. People will simply not buy something that they do not see any use to their business. It makes no sense to invest good chunk of money in buying a machine that has absolutely no practical applicability. In such a situation, the salesman can’t afford to play around with his customer as there are high chances of it getting backfired at him.

So let us discuss what should a salesman do when it comes to selling high priced heavy equipment.

Understanding the need is the key:-

A salesman need not do an in-depth analysis of the project of his customer but can roughly go through the kind of projects he has in hand and the type of heavy equipment he has put to use. By that he will get to know if he can be of any use to his customer by providing something out of the blue. After knowing about the heavy equipment being used in the project, he can pitch in his products which are better than the one that’s being already incorporated.

Show him a fair comparison:-

This requires a bit of hard work as he needs to gather information about the machines the customer is using and the one he has to sell him. In order to do a thorough comparison of both the machines, he needs to know the salient features of the one being used and compare it with his product. Put those points in a “PowerPoint Presentation” and show it to the customer. If your presentation makes sense to him, he will go for it.

Process the necessary paperwork:-

Once the customer gives his nod to buy the machine, you got to do all the paperwork and if needed also assist him with getting a loan at the lowest possible interest rate. Also provide him with a after sales number where he can reach to solve the issues in case he has one.

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Hard work can make you the best heavy equipment salesman

We may have heard the proverb “There is no substitute for hard work” a million times but when it comes to working hard in literal terms, we will not find many who indeed does that. We all want to do it smartly taking minimum effort but we expect the maximum outcome. Well, it may work in some case but not every time. Your luck may favor you at times but if it will also ditch you when you are not prepared. For a salesman it is all about hard work. The luck factor plays a small role in his career. As long as he is not good in his work he will just not be able to excel. He will never be able to achieve growth no matter how long he stays a part of the industry. There is one more thing that plays a vital role to become the best salesman and that is positivity. Some also call it as being motivated but motivation comes when you have positivity flowing inside you.

Learn selling techniques:-

Having good communication skill is not enough to sustain in the selling industry especially when you are selling heavy equipment. If you are a good communicator you can speak well but it should also make sense to the listener. This means that you got to the point and can’t deviate from the subject. This means that you need to learn some selling techniques. Heavy equipment is in itself a largely complex subject and it certainly takes time for a person to learn it well. If you are a salesman, you should be prepared to answer questions that are technical and may require in-depth knowledge of the subject. Here is where your selling technique may come to your rescue just in case if you do not know the answer. You can probably use the technique and seek an exit from the question. This does not mean that you will evade the question all together but will hold it for a day or for some time so that you can check that from your mentor or from a veteran.

Watch training videos:-

Training videos can be very helpful for new entrants. They can learn some selling skills watching the videos and can also expand their knowledge about heavy equipment and its ancillaries. While selling heavy equipment it is very important to know when you should stop selling the machine and begin selling its ancillaries. Not every buyer will be ready to buy the machine. They may be looking for certain parts of the machine or some kind of attachments. The training videos will help you realize your mistakes that you normally do while on a sales call or during a meeting. Remember that these videos help you to strengthen the foundation on which you will set your career.

Talk more about machine with your mentors and people from the construction industry who deal with machines. Catching up with an operator will always help you to learn more about heavy equipment and how it works. You can get to know the problems that an operator usually experience and on that you can pitch your sales line whenever you go for a sales call.

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Selling heavy equipment can be tedious. Be wise enough and rent it

We all like to work with heavy equipment that have the latest technology installed in it. It evidently makes the work simpler for the operator who otherwise has to go through a lot of stress to get the job done. But as time passes by and with the ever changing dynamic of the construction industry more technologically advanced heavy equipment take over the market thus making the old ones redundant. So the question is what do one does with the machines that they feel has become redundant.

Sell it as scrap may be one options but not the best one and the other would be to give it on rent as there are always takers ready to take old construction equipment just to get their job done. You might also get a good price if you sell the machine but that can be way too tedious and make take a toll on you. Moreover, when people are investing on heavy equipment, why would they buy something that they know is technologically deprived and not as per the standard that the current machines are built. They would rather take a loan from some financial institution and try to buy the advanced technology machines. However, they won’t mind to take it on rent if you give them a good deal. You only have to reduce the rental amount and you will see people wanting it take it on rent.

If you are sure that you will not be putting the old construction equipment to any use in your company, then you can list it on some heavy equipment rental websites. Try to list it in a site that is known to people so that your machine is viewed often and the chances are higher for someone picking it up at the earliest. All you have to do is register yourself on their website and become their member. Once you are a member, you can buy as well as sell/rent on their website. It is quite likely that you have to pay some money in order to list the item. However, that will not be exponentially high and it should fairly fit in your budget.

On the listing you can mention the rental amount you want on every month and the tenure for which you would like to rent the machine. Try to put all your terms very clearly on the site. Also try to describe the equipment to the fullest. The one who takes the machine has every right to know about the stuff they are going to deal with. It is recommended that you do not hide any information and if you know anything vital then you should definitely disclose that on the listing.

Regarding the payment, you can state your wish of receiving payments. The ideal way is getting the money automatically credited on a given date of every month. However, if you want to receive money through some other means, you can state that there.

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Market your products well. It helps to sell them sooner

The toughest job to do in any business is to sell the produces. If you are new to a business, it is quite evident that you may not have enough people who know about the existence of your company and in such a scenario selling your products to the mass at large can be quite a challenging task for the sales guy. He may find it extremely difficult to sell the products if people have never heard the name of the brand. He will just end up frustrating himself and may eventually take up something else. So if you are new company the first part of your job will be to let people know about your existence and the products that you manufacture. Tell the mass about how your products will benefit them and why should people go for your stuff rather than taking it from your competitors. This phenomenon of putting your products for all to see is known as marketing.

Here you are letting people know what you are what you deal with. If you are someone who is into selling heavy equipment, then marketing the machines you have becomes all the more important. Construction or mining companies do not tend to purchase machines in bulk. They buy it only when they need it. So whenever they are in a need to buy heavy equipment they will undoubtedly go for the best and you got to tell them that what you are selling is the best and you can do this only via marketing your heavy equipment. There are universities that have courses in business marketing, marketing management and many other subjects that talks about the importance of marketing and how one can learn to market his products well in the market.

How to market/endorse heavy equipment and your company at the same time is a matter of skill and application of constructive strategy. One simple way is to hire professionals who can make the work simple for you. They will give you marketing tips that can be used to broaden your network and allow people to know more about you. First and foremost you need to have a website of your own and should be pretty operational. You should keep on updating your website twice or thrice in every week. Try to add things that people belonging to the construction sector would like to know. The more people visit your website, the more they will get to know about you.

Take help of web designers to make the appearance of the website look attractive. Try to come on news if possible. That will give you bigger exposure. You can simply take some videos of your company showing the way you guys work and post it on YouTube or on your website. This is a good tactic to promote your company. You can also make use of social media websites to market your company and heavy equipment. These avenues will help you a great deal to encourage others to visit your place and buy heavy equipment from you.

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