A salesman in general goes through a number of highs and lows in his career but what keeps him going is his sheer will to change the tide and resurface as a winner. Heavy equipment salesman also experience similar type of difficulties but certainly of different magnitude. Since he is dealing with high priced products selling them quite often is not a simple task. He may encounter many challenges that a salesperson of a low priced commodity does not have to face. His challenges may come in different forms and shapes and in order to tackle them all he requires motivation from people doing similar job or from people who are his peers. Other than that, the current market condition also plays a major role in the sale of heavy equipment commodities. For instance, if the entire construction industry is not doing well, it also becomes difficult for the salesperson to make any sale. People are not getting much benefit from the industry and most of them are waiting for things to change.
This is perhaps one such occasion when heavy equipment salesperson is really vulnerable and they are forced to take up selling other things. Some get into selling vehicles and stuff and for some they find it convenient to simply change the line of business. The cream of the period is when the construction and mining industry is doing well or is at its peak. This gives a lot of opportunity for the salesperson to show their skills and make the most from the moment. There are few who are of the belief that irrespective how the industry reacts there is always a scope for selling machines or its accessories. You can’t always sell those big machines to construction companies or contractors. At times you have to depend of selling accessories too and it can still earn you good commission. People do not want to purchase a new machine if something goes wrong with its part. They would want to replace the faulty part with a new one.
Heavy equipment salesperson should equally focus on selling accessories. It can keep them going for a long time and will also not demoralize them if they are unable to sell any heavy equipment. Grow your network and try to reach out to as many people as you can. There is always a scope of finding a person who is looking for what you are selling but it is just that you do not know him. Try to meet as many people as you can. Not all meetings will turn out into a sale. You can definitely meet them for a small talk and check if they need anything. Moreover, you can try to know if they know someone who is looking for a specific stuff related to heavy equipment and if you can be of any help.
The thumb rule is work hard when the overall industry is doing well so that you make the most of it and during the sluggish periods which will not last for long try to stick to what you does the best.
Salesmen are generally of two types. The first is the one who sells his/her products without even knowing if the customer really needs them. The do not bother much to know how essential the commodity is for them. They just try to create a need of product in the lives of the customers and sell the stuff. The other type of salesman believes in doing a bit of extra work and tries to know what the customer really wants. He/she spends more time with their client and asks him/her questions that are relevant for their sale. This type of salesman often try to get his act right by trying to know as much as possible about the business of the customer and the effectiveness of the product to him in his life and he then pitches the product accordingly. For him the features of the product are secondary. He/she first tries to analyze the reason why the customer would buy the product in the first place.
Giving big sales talk can often help you achieve your sales targets but that can’t go for long. At one point your sales talk will not help and eventually you will be forced to do one of the two things. You either have to give up your profession or start working like the type 2 salesmen. When it comes to selling heavy equipment to construction companies or to contractors, it is quite difficult task to do so by merely using sales talk. As long as you do not understand the business of the construction company, it will always be a problem to meet your sales target.
Every other construction company may have different requirements of heavy equipment and it quite essential to know these requirements first before you pitch the products to them. It may be possible that they do not need another machine but are looking for some kind of ancillary. In this situation no amount of sales talk will convince the customer from buying an additional machine. You have to sell them what they need and in this case they need an ancillary.
Most of the time, it has been observed that construction companies are confused with what they need. To put it in simple words, they are confused about upgrading their existing fleet of heavy equipment. Some people in the company may be of the opinion to upgrade the old machines by buying new ones while others may feel that doing such an activity will cost the company dearly. This is where the role of the salesman comes into picture. The salesman should conduct a thorough study of the customer’s business needs and check if he really needs to uplift his existing fleet. Here, the salesman has to know what kind of heavy equipment are needed by the company to carry on with its activities. He/she should guide them in the right way and not think about augmenting his sales figure just because he/she has an opportunity to do so. His/her efforts will be appreciated by the company and may be referred to others as well. This in turn will eventually turn him into the best salesman.
It is said that one should pursue the career that he likes to do. He/she should not get into something that does not interest him. Selling is one such profession where the person if he/she likes the job he can really marvel in it and if he/she does not like what he/she is doing then it can turn out to be a sour experience for him. People who are in the profession of selling often aims to become the best salesman but through their journey of selling stuffs they experience so much of hardships that most of the folks do not want to continue with the profession any longer and just give it up. The work of a salesman is indeed a tough one where he not only has to convince people to buy his product but also need to have good knowledge about the product. This means that he continuously has to work on upgrading his knowledge pertaining to the product and at the same time increase his customer base. He should be equally good with his communication skill which will help him to convince people.
Search for a mentor:-
In order to make selling heavy equipment a little simpler, you should take help of a veteran who should guide you on how to pitch heavy equipment to people who deal with it day in and out. You can’t use the same old selling tricks on everybody because guys from the construction industry are very specific with their needs and they will not budge an inch from they need and what you have to offer them. They will go for the items that best suits their business and will not see whom they are buying it from. Though they have loyalties towards certain brands and may not want to change their brand but will not buy an alternative. The veteran who is in this industry for a long time knows how to react under various situations and will mentor you accordingly. Normally a heavy equipment manufacturing company manufactures all types of heavy equipment under the sun. It is just the factor of availability of the machine in the market. The mentor can guide you on how you can avail things that are rare and impress your customer.
Do not stay low for a long time:-
At times it is recommended that people should stay a bit low when things are not working for them. They should relax a bit and then hit back. For a heavy equipment salesperson the duration of staying low is very limited. He needs to be rolling for most of the time and for that he needs to gear up his energy after every unsuccessful sale, figure out the reason what went wrong and what he can do differently the next time. Growing your connection is quite important for a salesman and therefore you just can’t afford to stay low for a long time. Bad phases come and go but you need to make sure that you are there in the news.