Category Archives: Business

Goodwill means a lot to the heavy equipment companies

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Sometimes it is not just the selling skill of the salesperson but the goodwill of the company that helps him to sell the heavy equipment. There are many construction companies who feel reluctant to buy machines of heavy equipment companies other than the ones they have been using. They have lot of faith on the brand and this is what works for the salesperson. He does not have to put in any extra effort to convince the client. Just the name of the company does the trick. Perhaps a few demo and may be a bit of negotiation and that is it. The sale is done. It is therefore that the heavy equipment companies do not want to play around with the goodwill of the company and if they find anything that can tarnish the image of the company, they take stringent steps to weed out the element from the organization.

Companies like CAT, Volvo, and John Deere give a lot of value to the goodwill part of the company. They strive hard to produce quality products right from the word go and also try to read the nerve of the market and also of the consumers. They basically conduct surveys quite often which help them to understand the changing requirements of the consumers and they tend to manufacture stuff on the basis of those needs. These companies also play a vital role on the social front. They take part in various social events to create a sort of awareness amongst the consumers about their products. Awareness like how environment friendly are their heavy equipment are made through such mediums.

They make products for both high end and medium end consumers. They very well understand that not all consumers can afford products that come with a high price tag and therefore they also manufacture machines that cost less so that they can also cater to the ones who are not so economically sound. This plays an important part in increasing the value of the company in front of others. Now even small construction companies or contractors who can’t afford to pay more for heavy equipments can buy the machines that are specifically designed for them keeping their affordability into consideration.

One of the factors that play a major role in establishing goodwill is the after sales service. No doubt that all machines have issues once they are sold to the consumer and if there is no after sales service, the consumer may feel cheated. They invest a lot of money to buy heavy equipment and if it does not work after sometime they may end up losing all the money they have put on the machine. This is where the after sales service comes into picture. The consumer needs to call up a designated number and inform them about the issue. The agent on the other hand will book an engineer who will check the issue and try to get it resolved.

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After sales service can turn the fortune of a heavy equipment company

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We have all made to understand that the growth of a company is determined on its sales. By large, this perception is true but not the ultimate truth. There is something that plays an equally important role when it comes to the growth of the company. Not only this, it also helps in increasing the sales by upsizing the goodwill of the company. This important instrument is known as the after sales service. There was a time when not much importance was given to after sales service and people believed that it is only high sales figure that counts to the growth of the company. But later people realized that good after sales service plays a dominant role to increase the sales and since then companies who are into manufacturing business have started with the servicing department as well. Soon other industries from non-manufacturing background also followed suit and today people give lot of credibility to after sales service.

The after sales service is a much needed concept in the heavy equipment industry. Here people are dealing with machines that cost them thousands of dollars and just in case for some reason if they stop working, the consumers are in the middle of nowhere. They will be completely lost and may not know whom to approach to get the issue sorted. They will come up with the belief that the heavy equipment company has sold them a faulty stuff and may put the entire blame on them. Now this hampers the goodwill of the company which the heavy equipment company will not want to happen. It is therefore that the after sales service becomes so instrumental. Now the buyer knows that he can approach the company if the stuff stops working and they will take charge of the situation and try to get it resolved.

Now every heavy equipment manufacturing company has got a customer care number. Now a consumer can use this number to get connected with the sales team or with the after sales service team or with any other department of the company. So when the consumer has issues with the machine, dial up the number and speak with the agent out there. Tell the person your problem and he/she will connect you to the right team. Once you are connected to someone from the team, the next person might ask you follow certain things that will let you to take care of the issue but if that does not work, then an engineer will be booked.

The later part is simple. The engineer will check the machine and will try to fix the problem. In case, if he finds that the problem is irreparable and was some kind of defect on the part of the company, he might even raise a request to send you a new machine. Ideally, they try to sort the problem first and keep the replacement of the faulty machine with a new one as the last option.

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