Category Archives: heavy equipment sales

Thinking of selling your heavy equipment? Give it a new look first!

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Do you own a heavy construction machine or equipment? Whether you run a construction business or if you are a renowned builder, having your very own heavy construction equipment is one of the wisest decisions that you will ever make. However, due to continuous usage, the heavy construction machinery, vehicles and equipment are sometimes likely to lose their functionality and performance. In fact, with every passing day, a more enhance tool or technology is being introduced to the world.

In such a scenario, it is a great idea if you want to sell your old equipment and buy new ones. Given the constantly growing construction industry, there is a constant demand of the heavy construction equipment, regardless of how old or new they are. As the price of the new equipment is often quite high, buying the second-hand or used ones is a trend that small scale construction business owners always choose. Hence, you will easily get a buyer for your equipment. In fact, there are construction equipment buyers and sellers, who buy old equipment from you at any time. You can sell the equipment to them as well.

What should you be careful about?

Before you sell your heavy construction equipment, it is a must that you take care of a few things.

  • The parts are properly fitted
  • It is a functional condition
  • It looks as new as possible.

The first two factors can be taken care of, as you refurbish your equipment. The repairing or servicing works will fix the damages and also increase the functionality of the equipment. Moreover, with damaged parts, the possibility of accidents is also quite high. Hence, you might lose potential customers. So, this is a key step that you must take.

Apart from these two factors, what is equally important is that your equipment has a clean and almost new look. Though the papers will clearly show the age of the equipment, having a clean and appealingly new look will help your equipment get more customers and that too faster. The customers are always drawn towards those equipment and machineries that look new.

How to give your heavy construction equipment a new look?

Now that you have understood how important it is for your heavy equipment to get an almost new look, it is a must that you take proper care of the equipment in terms of its appeal. For that you need to paint the equipment at first. As soon as you clean the equipment of all the dirt and dust, it becomes more suitable for a better sale.

The expert equipment cleaners also provide sandblasting feature that helps in painting the equipment even better. After sandblasting, the paint has to be done as per the specifications or requirements of the equipment. Once the paint is done, you can add the stickers for the manufacturing company names. This will give the equipment an absolutely brand new look or appeal. Certainly, this will increase the price of the equipment, regardless of how old it is.

Sell your heavy equipment on internet

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Internet has given us all a new way of conducting business. There are millions of people who do not go out of their homes to work. All they do is turn on their computer and have their internet connection on. They do their business from that small equipment and make good profits. We can make use of the same technology to sell heavy equipment and still expect good profits. One may be forced to ponder that how somebody can buy construction machines by not even seeing it in person. Well, they can at least select the product online and then they can personally come down to check the stuff. This idea of selling heavy equipment online has been a big success throughout the globe. Be it developed economies or developing economies, all are making ample use of this technology to make their business successful.

We will be talking a bit in detail on how one can conduct this business without even stepping out from their home.

Become member of an online portal:-

There are number of online portals available that are into selling heavy equipment. Not just heavy equipment, they also sell heavy equipment accessories. An online portal is nothing but just a platform provided to both buyers and sellers to come to a common ground and do business there. So the seller simply lists the items that he wishes to sell with the price that he expect to get and if any buyer who is looking for similar stuff likes the item, he can buy it online and pay for the stuff using his credit card or through internet banking. All they have to do is become a member of the online portal to begin business on the website.

List items giving detailed description:-

When you are listing your product on the online portal, you should be aware that people are not able to personally see the machine though they can see the picture of the product but not the product itself. Therefore, you should give a detailed description of the product on the portal so that the readers get a fair idea as to what they will be dealing with. Mention every intricacy, sophistication of the heavy equipment on the listing. Viewers will want to know more about the product if you mention the intricacies. They might get attracted towards the product and might contact you so that the process can be initiated further.

Accept the payment via the portal only:-

Once you finalize the deal, please ask the buyer to pay for the equipment via the portal. It gives both the parties the required security that they are looking for in the transaction. It protects the interests of both the buyer as well as the seller. You may have to pay some amount to the online portal for listing the item and some fees if the item is sold successfully but it is really worth the security that you get from them after the deal is done.

Sell heavy equipment on the basis of customer’s needs

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Selling is indeed an art but it loses its authenticity when you sell things just for the sake of selling. Most of the times customers do not know if a particular product can be helpful to them and perhaps this is the reason why there is a need of a salesman to pitch the product and explain its importance in the customer’s life. However, the fact of the matter is the salesman should have the ability and patience to understand the needs of the customer and only if he finds his product to satisfy the needs, he should go ahead and pitch it to the customer. Well what is happening in today’s time is exactly contrary to what a salesman should be doing. He is so pressurized to achieve his targets that he no longer cares of the ethics that he should follow and sell the product to anybody irrespective of whether he needs it or no.

In case of selling heavy equipment, the salesman may find it to be extremely difficult to sell something that is not going to meet the requirement of the customer. People will simply not buy something that they do not see any use to their business. It makes no sense to invest good chunk of money in buying a machine that has absolutely no practical applicability. In such a situation, the salesman can’t afford to play around with his customer as there are high chances of it getting backfired at him.

So let us discuss what should a salesman do when it comes to selling high priced heavy equipment.

Understanding the need is the key:-

A salesman need not do an in-depth analysis of the project of his customer but can roughly go through the kind of projects he has in hand and the type of heavy equipment he has put to use. By that he will get to know if he can be of any use to his customer by providing something out of the blue. After knowing about the heavy equipment being used in the project, he can pitch in his products which are better than the one that’s being already incorporated.

Show him a fair comparison:-

This requires a bit of hard work as he needs to gather information about the machines the customer is using and the one he has to sell him. In order to do a thorough comparison of both the machines, he needs to know the salient features of the one being used and compare it with his product. Put those points in a “PowerPoint Presentation” and show it to the customer. If your presentation makes sense to him, he will go for it.

Process the necessary paperwork:-

Once the customer gives his nod to buy the machine, you got to do all the paperwork and if needed also assist him with getting a loan at the lowest possible interest rate. Also provide him with a after sales number where he can reach to solve the issues in case he has one.

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Selling your heavy equipment through your blog

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We can make use to technology to do almost all kinds of job that one can think of. Selling which once upon a time was done through a salesman does not necessarily require the intervention of a salesman anymore. A layman can also sell his items on the internet by sitting right at his home and using his home computer. Things have become far simpler than what it was a decade ago and hopefully technology will definitely take us way forward and will simply many more things to come. We can share our ideas with the help of internet and get connected to lot of people at the same time. Now people who are in the construction sector had a tough time selling their used heavy equipment as they were not able to arrange buyers for their machines. The problem that they encountered was they could not reach out to people allowing them to know that he has a machine to sell. This hindrance is now a saga of the past. The present is different and it is for better.

You can also try to sell your used heavy equipment on a blog. Ideally people make use of blogs to write about stuffs that they have expertise in. So for a guy who has expertise in different kinds of heavy equipment can prepare a blog of his own and write on various topics pertaining to machines and the construction industry. Now if he has old heavy equipment which he intends to sell he can make use of the same blog and write a small statement mentioning that he wishes to sell his heavy equipment. Mention the amount that he wishes to sell, the model of the machine, the situation that it is now in and his contact number. He can also mention the time when he can accept the calls.

The readers who are usual on his blog will read the message and if they are interested will get in touch with him or else they can even spread the message in their circle and if they come across someone who is looking for something similar to what you want to sell, he can pass on your number to the prospective buyer. So people who believed that a blog can be only used to share your views or write articles now also has this as an option to sell things.

The only drawback is the number of viewers you will find here will be comparatively lesser than what you can expect to get on a site that deals with selling heavy equipment. There you will find a lot of buyers and sellers present with the intention to buy and sell heavy equipment. The buyers will also have more options out there and therefore you might not expect magnanimous amount of people coming to your blog. However, if you just have one machine or a couple of them to sell then trying to sell it on a blog makes sense than paying to the website to list your item.

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Hard work can make you the best heavy equipment salesman

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We may have heard the proverb “There is no substitute for hard work” a million times but when it comes to working hard in literal terms, we will not find many who indeed does that. We all want to do it smartly taking minimum effort but we expect the maximum outcome. Well, it may work in some case but not every time. Your luck may favor you at times but if it will also ditch you when you are not prepared. For a salesman it is all about hard work. The luck factor plays a small role in his career. As long as he is not good in his work he will just not be able to excel. He will never be able to achieve growth no matter how long he stays a part of the industry. There is one more thing that plays a vital role to become the best salesman and that is positivity. Some also call it as being motivated but motivation comes when you have positivity flowing inside you.

Learn selling techniques:-

Having good communication skill is not enough to sustain in the selling industry especially when you are selling heavy equipment. If you are a good communicator you can speak well but it should also make sense to the listener. This means that you got to the point and can’t deviate from the subject. This means that you need to learn some selling techniques. Heavy equipment is in itself a largely complex subject and it certainly takes time for a person to learn it well. If you are a salesman, you should be prepared to answer questions that are technical and may require in-depth knowledge of the subject. Here is where your selling technique may come to your rescue just in case if you do not know the answer. You can probably use the technique and seek an exit from the question. This does not mean that you will evade the question all together but will hold it for a day or for some time so that you can check that from your mentor or from a veteran.

Watch training videos:-

Training videos can be very helpful for new entrants. They can learn some selling skills watching the videos and can also expand their knowledge about heavy equipment and its ancillaries. While selling heavy equipment it is very important to know when you should stop selling the machine and begin selling its ancillaries. Not every buyer will be ready to buy the machine. They may be looking for certain parts of the machine or some kind of attachments. The training videos will help you realize your mistakes that you normally do while on a sales call or during a meeting. Remember that these videos help you to strengthen the foundation on which you will set your career.

Talk more about machine with your mentors and people from the construction industry who deal with machines. Catching up with an operator will always help you to learn more about heavy equipment and how it works. You can get to know the problems that an operator usually experience and on that you can pitch your sales line whenever you go for a sales call.

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Best way to sell used heavy equipment

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Buying a new heavy equipment can cost the buyer a fortune and can even bring his business to a financial standstill. Not every owner of a construction company can afford to buy brand new equipment and instead prefer to purchase a used one. This will not only save some money for the buyer that will help him to take care of his financial worries but also he gets the stuff he needs to complete his project at a much lower price. The seller on the other hand takes a sigh of relief as he is able to sell the used equipment that was lying idle to someone who can brought it to some use.

Seller has multiple modes to sell the used equipment but the most convenient mode in today’s time is to sell it online. This will not only save the time and money of the seller but will also make the seller worry free. Internet is the most sought after technology in the current century and people from all walks of life uses internet almost on a daily basis. People have also started to buy many things from online shopping site. Right from apparels to electronic items, all can be bought and sold on the net. Therefore, selling used heavy equipment will not be a difficult task for the seller of today’s generation.

There are few pointers that the seller needs to incorporate before he lists the equipment online.

Check the machine is in order:-

If the machine has been lying idle for quite a period of time then it becomes crucial for the seller to get the machines checked from an expert mechanic and if he finds anything faulty then get it repaired or replaced. It makes no point in selling junk to others. Sellers have to remember one very important thing and that is for every item they sell online, they are marked on it and if the buyer puts a negative feedback or gives negative score then he will have a hard time selling any further item on the same site. If possible paint the machine and put stickers wherever you find it to be necessary. Try to make the equipment look new as it will also help you to get a good price.

Post enough pictures and be descriptive on the listing:-

Sellers need to understand that prospective buyers will only make their judgment on the basis of the description and the pictures that the seller has put on the listing. Other than that, they do not have any other way to determine if the equipment is indeed functional or is it the one they need for their project. They take the call on the basis of these 2 things and if any of them does not suffice to the buyer’s satisfactory level, then there are higher chances that he may move to the next listing posted by a different seller.

Collect the money and ship the item:-

Once you have a buyer for the equipment, ask them to pay you the money and only when you’ve received the money, go ahead and ship the item.

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Want to rent/buy heavy equipment. Avoid involving middlemen

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Heavy equipment are highly expensive items and people who deal with buying, selling or renting heavy equipment usually earns good commission out of it. However, the person who has to pay commission may not find himself in a comfortable environment to pay money just to procure machines. The buyer in this case pays to two parties. First it is the seller and the next is the agent. So eventually, he ends up paying more for the same item and therefore he may not be so happy with the transaction. On the other hand, the seller also needs to pay his part of commission to the agent. This means that the agent gets a good deal of money from both the parties. His part of work was to understand the needs of the buyer and then search for a seller who is selling exactly what the buyer is looking for and ultimately introduce both the parties to each other. He needs to push the buyer a bit to buy the machine and if he gets convinced, the sale is done and he gets the commission.

The seller does not have much to lose here as he gets rid of the machine and does not mind paying someone who has helped him to get it sold. The problem is with the buyer who has to pay for the heavy equipment and also to the agent. Now by any way if he can manage to get the agent out and deal directly with the seller he does not have to pay any cut to anybody. So just pay the price of the machine and it belongs to you. The difficult part would be to locate the seller who will have exactly the stuff he needs.

Well there is a solution to this. We have many online portals that deal with buying, selling and renting of heavy equipment. So all you need to do is become a member of one such website and search for the heavy equipment that you require for your business. You will find almost everything under the sun. Right from scrapers to loaders and from CAT to Volvo, you will find a seller for all kinds of heavy equipment. The important part for you would be to join the portal that does not charge any fee from the buyer. The seller usually does not mind paying a small amount as fees to the online portal.

There are also some agents who work in the same manner as the online portals do. There is no harm in using the service of the agents as long as they do not bill you for earning commission. So you got to be pretty sure that they are not charging anything from the buyer and if they do, make it clear to them that you do not want their service as you do not want to pay commission to them. Try to avoid the involvement of middlemen ad it can save lot of your hard earned money.

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Selling heavy equipment can be tedious. Be wise enough and rent it

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We all like to work with heavy equipment that have the latest technology installed in it. It evidently makes the work simpler for the operator who otherwise has to go through a lot of stress to get the job done. But as time passes by and with the ever changing dynamic of the construction industry more technologically advanced heavy equipment take over the market thus making the old ones redundant. So the question is what do one does with the machines that they feel has become redundant.

Sell it as scrap may be one options but not the best one and the other would be to give it on rent as there are always takers ready to take old construction equipment just to get their job done. You might also get a good price if you sell the machine but that can be way too tedious and make take a toll on you. Moreover, when people are investing on heavy equipment, why would they buy something that they know is technologically deprived and not as per the standard that the current machines are built. They would rather take a loan from some financial institution and try to buy the advanced technology machines. However, they won’t mind to take it on rent if you give them a good deal. You only have to reduce the rental amount and you will see people wanting it take it on rent.

If you are sure that you will not be putting the old construction equipment to any use in your company, then you can list it on some heavy equipment rental websites. Try to list it in a site that is known to people so that your machine is viewed often and the chances are higher for someone picking it up at the earliest. All you have to do is register yourself on their website and become their member. Once you are a member, you can buy as well as sell/rent on their website. It is quite likely that you have to pay some money in order to list the item. However, that will not be exponentially high and it should fairly fit in your budget.

On the listing you can mention the rental amount you want on every month and the tenure for which you would like to rent the machine. Try to put all your terms very clearly on the site. Also try to describe the equipment to the fullest. The one who takes the machine has every right to know about the stuff they are going to deal with. It is recommended that you do not hide any information and if you know anything vital then you should definitely disclose that on the listing.

Regarding the payment, you can state your wish of receiving payments. The ideal way is getting the money automatically credited on a given date of every month. However, if you want to receive money through some other means, you can state that there.

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How to handle rejection as a heavy equipment salesman

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We all see selling as a difficult profession. It is because you got to convince people to buy something that you believe is important for them. However, the person to whom you are trying to sell it may not find it to be at all important. So your job then becomes to talk about all the possible features related to the product and create the need for it in the mind of the taker. This creation of need in the mind of the prospect is a real tough job and not many are able to do that successfully. Many ace sales persons have written in their books about the difficulties they have experienced while creating the need in the minds of the prospective buyer and they have also suggested ways and means that one can take to tackle that part of the problem. However, there is something more important that a salesperson should be learning before learning anything else and that is the way to handle a rejection.

Salesmen who are into selling of heavy equipment have a real tough time doing their job. They are actually dealing with a high priced product that is basically sold to people belonging to a particular domain. This means that your market is quite restricted. It is not like selling a high priced car that many like but can’t buy as they can’t afford it. Here the case is completely different. You are dealing with an item whose takers belong to a specific industry and therefore your scope to sell it in good numbers becomes restricted. This is perhaps the reason why a heavy equipment salesman has the chance to experience rejection lot many times than a salesman selling a car.

Be optimistic in your approach:-

Your approach speaks a lot about your personality and especially when you are a heavy equipment salesman your approach matters a lot than anything else. Your knowledge on your product needs to be absolutely bang-on and that perhaps constitute a larger portion of your self-confidence but your approach towards your profession should be nothing less than splendid. You may have been rejected many times and there may be situations when people will simply not want to meet you but that should not deter you or your approach towards meeting people. Your frame of mind should be always optimistic, nothing less than positive. It is this positive approach that plays an instrumental role towards handling rejection.

Share your experiences with your seniors:-

It is always useful to be around people who are jolly and have a good sense of humor and if such people are your seniors you should consider yourself to be damn lucky. You can share your experience where the prospect didn’t want to buy the machine or have insulted you or simply asked you to leave, leaving you dejected. Your senior in this case will give you a piece of their mind and try to ease you by cracking a joke or two. It also acts as a stress buster. Not just your senior but share your days’ time with anybody that you are convenient with. You can also play around with your dog for that matter. It is undeniably a great way to handle rejections.

The beginners should be backed by the veterans

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You be a part of any industry and you need some guidance when you are new to that form of business. You seek guidance from the tenured guys who has been working for that company or have being a part of that industry for years and you believe that if at all you come across a problem, you have people to bail you out. You depend a lot on them. Simultaneously, it also becomes the responsibility of the experienced men to take the onus and give proper advice to the newbie so that they can steer away from any issues and learn to deal with problems. The need of such veterans is needed a lot when it comes to selling heavy equipment. Sales in itself is a difficult job and not many are able to find this to be their cup of tea and there are many who after striving for a while generally give it up.

Not quite good with product knowledge:-

One of the major problems that has been seen amongst the newbie is that they find it tough to understand heavy equipment and therefore when they approach a client, they are not confident enough to pitch in the product and subsequently unable to sell the stuff. They lack good product knowledge and are most of the time confused as to what they should learn from this vast topic. Heavy equipment is undoubtedly a vast topic with so much to understand and one can only grasp it completely with time. So, we can’t expect a newbie to learn everything just after he is done with his training. A veteran can step in here and advise him on the areas that he should concentrate. He may not have to learn everything but just few important things that are relevant to sales.

Not all days are good days:-

In the daily life of a salesperson, he has to go through a lot of ordeal. In order to make one sale, he probably has to work hard for the entire month and heavy equipment being an expensive item; it certainly takes time for a contractor to make the decision to buy the machine. On the other hand, he should also be ready to take up insults at times which can be very embarrassing. There are times when the client do not buy the stuff but is also not rude to you but such clients are few in numbers and you get mostly people who for some reason turn out to be a bit rude when they deal with sales guys. This needs to be addressed by the experienced lots and they can always comfort the beginners by saying that this is a part and parcel of the business and one has to go through this in order to grow.

Sales trick are important to be shared:-

Every form of business has a trick that helps to complete the job faster. The veteran salespersons should share those tricks with the new guys. Do some role play with them where they will act as client and the beginners will be salesperson? In this way they can sharpen the skills of the beginners and generate a new confidence in them.

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