Author Archives: Kevin

Active marketing on social media websites

Cut throat competition has led to invention of new and innovative marketing techniques. In order to stay in the market they all follow the various marketing channels to reach out to a large number of people. You may have a good reputation and have been running the business for a long time but it does not take a while for people to forget you if you fail to keep knocking the minds of people. People forgetting your presence can happen due to many reasons. However, the most primary one is there are multiple companies available in the market that produces the same quality stuff.
So if you miss to stay in the minds of people, there will be someone else who will take your place and soon you will be out of the league. This is quite a dangerous thing to happen and no tenured company will ever want this to happen. The same rule is applicable in the construction industry as well. In order to get new projects or work, you need to be known to others and it is possible only when you stay active on social media websites and speak in volume about your work.
Lay out a strategy in the first place:-
It is crucial that you first lay out a concrete strategy to put up the name of your construction company on social media sites. For this, you need to first have a website that talks about you and your company. The vision of your company should be clear in the website. Once you have your website in place, you need to locate the social media site that is most famous amongst masses. Now there are few websites that are known for casual purpose and some are for business purpose. You should be more active on the business one. However, that does not rule out your chance to post your work on other social media websites. What is important for you is to get known by as many people as it is possible. The more people know you and your work the more are your chances to get businesses from clients. Remember, every prospective client of yours also have an account for posting casual stuffs. They get to see your company on both types of social media sites and therefore they know about you sooner as compared to your competitors.
Be more active on professional social media website:-
You should be active on social media websites to gain attention of people but you should be more active on social media sites that are meant for professional purposes. There you will come across people who belong to your profession and the chance of getting work from them is more. Simultaneously, you will also bump across people who are skilled workmen and you may require their services for the completion of a project. There are websites that are exclusively used by Human Resources team of different companies to hire new talents. They go through the work experience of the job aspirants and if it matches their requirement they are informed about the date of interview. You can also hire skilled labor force from such websites.

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How to become a successful heavy equipment salesman

Success in any industry and in any profession comes with determination, knowledge and the zeal to work hard in that stream. People should be running after achieving this basic criteria rest follows. Some people are of the opinion that selling a thing is the most difficult job. But as a matter of fact, day in and day out we are in some way or the other selling something or the other, sometimes knowing and many times unknowingly. This means that we are constantly in the process of selling. It is just that we are not aware of it. People who are salesman experiences different kinds of scenarios with each passing day. The ones who are able to manage those situations well find themselves near to success. It is because they learn from those situations and apply it the next time they get them.

Selling heavy equipment is like any other product is full of challenges and perhaps it is a bit more difficult than the rest. There is huge demand for good machines but at the same time there is good deal of competition as well. It is not just the domestic players that you have to deal with but also the foreign players that has seen US as their potential customer. The end user has more options now and this makes your job a bit difficult. There are few things that you can do differently from the rest of the population that can make you successful in this form of the business.

Know your product well:-

Salesmen are normally sent to sell products without them knowing much about it. This can’t be expected to be done in the case of heavy equipment salesman. He/she is supposed to know his product well. When they speak to their client they need to speak sense or you just lose the deal. When you do not have answers for the questions posed to you, make a note of that and inform that you will let them know about it. Please do not speak something that you are not sure about. You never know how much the prospect knows about heavy equipment and if he/she finds that you gave him an incorrect input, you are done with him.

Sell machines that suit his/her requirement:-

The conversation between you and the prospect went successful and he/she is ready to buy a machine. Now there are 2 different types of machines that can be sold to him/her. However, one will be quite effective and the other is not. But you get more commission on the latter. Here comes your commitment towards the buyer into play. You should sell the one that suits his requirement and not the one that earns you more money.

Give correct suggestion even if it costs you a sale:-

A construction business owner at times sees himself/herself in a dilemma where he/she is required to choose a machine produced by two different companies. You as a salesman will suggest him as per his requirement even it means doing away with your brand. You may not be able to make any money at that point in time but have won the trust of the person. This will get you more business in the future.

Aspire to become heavy equipment mechanic

It is always advised to follow your dreams, to do that you indeed want to do. Not many people are able to recognize what they want to do and the few who does recognize are indeed the fortunate ones. It is probably those guys who taste success after success at every walk of life. Talking about heavy equipment mechanic, one can definitely pursue it as there is huge potential in this line of business. Construction industry is here to stay and so are heavy equipment companies. As long as both the industries co-exist heavy equipment mechanics will have every opportunity to earn lot of money and also see them growing in this business. For heavy equipment mechanic, they have the option to work in a workshop or get associated with a big construction company that has a fleet of heavy equipment or work as a freelancer. In both the cases the earning potential of the mechanic does not diminishes.

Ideally a young boy is motivated to become heavy equipment mechanic if his father or someone in his family is a mechanic and the boy has a very close relation with the person. It has been observed that people who have generated the interest to become heavy equipment mechanic from a tender age have someone or the other from their family working as heavy equipment mechanic which in a way has also driven their interest to the same line of business. It is because they have seen their elders doing the work from an early age they probably want to do the same. A little encouragement from the family does all the wonders for them. Get into an institution that creates competent mechanics. Study hard while you are there in the institute and try to come out with flying colors.

Once you are out of the institution the journey has just begun for you. Try to get into a workshop that deals with heavy equipment. If there is one such workshop in your family you can sneak in there or can find your way on your own. But it is in the workshop where you get most of the practical training and learn how to fix heavy equipment. You learn a lot when you work on different types of machines and also when you have an expert right next to you guiding you to do things. You tend to become a good mechanic if you can incorporate the knowledge that you have gained while learning in the institution and the practical stuffs that you have learned in the workshop.

After spending for few years in workshops and having gained some experience you can try moving into big construction houses that pays you well. If you are confident that you know your work well and you can tackle any kind of problem related to the machines then you should try to open your own workshop and work as a freelance mechanic. But it is advised that one should not work as a freelancer as long as he has worked for at least 10 years as a mechanic. 10 years of experience is needed to prove your excellence in the field.

Starting a demolition company

Most of the construction and renovation companies do not do all the work on their own. They rather prefer to give few jobs to other contractors. It is also not possible for a mid-size construction company to manage all the work on their own. They may not have the required heavy equipment at their disposal and they will not want to buy machines just to get one particular work done. It is therefore that they prefer to invite contractors who can do that set of work for them and pay them good price for the job. In a construction site, one of the most important jobs is to demolish existing structures and that part of the work requires good number of heavy equipment. Now a construction company can’t afford to buy every kind of heavy equipment that is required for the demolition purpose and this is why they let out that work to demolition companies.

It makes ample sense to start a demolition company where you need to possess some heavy equipment that is predominantly used for demolition jobs. There are many such demolition companies that are making good chunk of money doing this work. There are of course few challenges that one has to go through during the initial phase but once the business kick starts, rest all falls in place.

We will be discussing on few reasons why one would want to start a demolition company.

Less investment:-

To start any type of company, the first thing that you need to crack your brains for is to arrange capital. No company can be started without required amount of financial inflows in it. This is probably the only form of business where the amount of capital that you need is less and still you can manage to get business from people. All you need is few competent men who know their job, an office space from where you can operate your business and some heavy equipment that are used for demolition works. Once you possess these 3 thing, all you have to do is hunt for work. Meet as many construction companies as you can and tell them all about the existence of your company and the experience you own. They will for sure give your business if you are a bit old in this profession. So ultimately you can form a demolition company with absolutely very less capital.

No need of sharp technical know-how:-

To start a demolition company, you need not have sharp technical know-how. All you need to know is how to do business. Having said this, you definitely need to have some basic information about heavy equipment and stuff or else people might take you for a ride. It is just that in order to start a demolition company, you need not have a college degree or need to do some hardcore studies. You only need to know your stuffs well. If you have some experience by working in a demolition company, it will always work as an advantage for you.

Buy heavy equipment from companies to get the best deal

The different types of heavy equipments are the workhorse of construction industry. Heavy machinery and equipment is a serious business and costly too. While buying these equipment a number of factors should be considered as duration, scale, budget and their future use. The harsh construction activities leads to wear and tear, hence buying quality equipments is of utmost importance. In such cases it is good to buy the equipment from a branded company. Companies like Caterpillar Inc. sell both new and used (in running conditions) equipments. They offer good deals for the same.

Some useful tips on buying equipment from companies are as follows:

  1. There are a number of construction projects in pipeline. If the existing current equipment will not be able to complete all tasks, then additional equipment are required. While purchasing equipment in bulk one should check if they adhere to quality standards and are user friendly. They should be compatible with the worksite conditions. Such bulk purchase should be made from companies since goods can be negotiated with them.
  2. The company’s Application specialist also guides and gives suggestions/advice on operation of these machines. In addition, he provides troubleshooting to the problems faced by the customers while using these machines.
  3. Construction is an expensive business. Purchasing brand new equipment requires a lot of planning. The owner may not be able to purchase brand new machines due to economic constraints. Further, always the operators are not comfortable while using new machines embedded with latest technology. Hence, the company has to impart training to them which adds to the cost. In this case purchasing used (pre-owned) machines is helpful. One just has to ensure that all the parts are in working conditions and will not have to bear huge repair costs in future.
  4. When purchased from companies, the equipments have warranty period. If anything goes wrong with equipment during this period it will be repaired free of costs. The equipment needs to be backed by the in-house service team.
  5. Buying from companies will be economical since they offer routine inspection and guide on maintenance of the equipment. The spare parts will be also available with them.
  6. At times these companies lend their equipment to the customers for fixed time period. This practice allows the customer to get used to equipment and later purchase it.
  7. Many times these equipment are given on loan basis. One just has to pay monthly instalment till it recovers the cost.

Heavy machinery and equipment is an expensive business. The production depends on the kind and quality of equipment used. One has to ensure that these machines are bought from trusted dealer or companies so that it turns beneficial in the long run.

When you are a part of the construction industry always have a role model

When life gets tougher you seek for an inspiration and in case you have a role model in life it becomes easy for you to come out of that difficult situation and face the challenge with open heart. When you are part of the construction industry, you will time and again come across situations that you will find to be quite challenging and there will be numerous occasions when you will feel like giving it up. In situations like these, it is important that you seek help of the person whom you believe to be your role model. A role model can be a person either living or dead and therefore you may not necessarily get to speak to him in time of distress. But you can certainly read up his works and get inspired to know what sort of challenges he has faced during his times which may be tougher than yours and perhaps then you will get some courage to deal with things.

Female works can be exceptional role models as they have to go through a lot than men do. They have a family to take care of and they can’t shrug off their responsibility by saying that they have too much of work in office. So women who have successfully managed to tackle both the fronts have turned out to be better role models and the world look at them with respect and honor.

If the role model is in your reach, it benefits you more than anything else can. Ideally, we have role models who are well established and it may not be easy to reach to them every time we need their help. However, if you idolize a person for his hard work and the person work right in your office then it becomes simple to approach him anytime when you feel like talking to him. For most people, their parents are their role models and if your father or mother is from this industry then you always have them for a short discussion. You can sit with them and talk about the issues you are experiencing and they will show you some way that might be the best for you. You will never find yourself short of good people around you. It is just you got to be equally good to everybody around you.

There are few people who adore men belonging to an industry different from the construction. You need not have your role model from the area of your business but can have from any profession and from any walk of life. Every person has a story that can inspire you and the guy from the construction industry frequently find the needs of such stories as they are often haunted by difficult times. It is these stories and the lives of such people that help them in rough times and show them the way to get over it.

 

Types of heavy equipment that you need to clean storm damage

Storms can attack suddenly and at any point of time in the year. It can be caused by the pressure changes as well as due to natural climate and season changes. Whatever the cause behind the storm may be, some of these storms are extremely dangerous and they have a disastrous impact on the area that it attacks on.

You will see there are different kinds of storms. If you are from a colder region, you will get snow storms. If you live in the coastal areas, you will find the cyclones and hurricanes and tornadoes there. Whatever the type of the storm may be, you will need to make sure that you can cope with its impacts.

The difficulties that you have to face:

Usually, the storms are followed by heavy downpour and this continues for a number of days. There is waterlogging in some areas and some of the areas are flooded. Trees fall down and they often block the roads. The huts lose their roofs and wooden huts are completely smashed and broken. All these result in a huge amount of solid debris that needs to be removed from the ground.

For that there is a strong need of some of the heavy construction equipment that can perform heavy duty works without any trouble. Removing the concrete debris, woods and tree logs etc. is not an easy job. Doing these manually would take a lot of time. It will only hinder the chance of getting back to normal life within a short period of time.

Choosing the right heavy equipment:

Hence, it is a must that you choose the right heavy equipment for storm clean-up. Here is a list of all the machines, tools and heavy equipment that you would require to get rid of the solid debris caused by a storm.

  • Loaders and dump trucks:

 

These are very useful in removing any sort of solid debris like concrete, wood and rubbish, including dust and dirt that might be deposited in any region as a consequence of storm.

  • Snowplough:

 

This is the heavy equipment that is used specifically for the purpose of removing snow. Regardless of how thick or high the snow might have deposited, the snow plough can easily remove that from the roads as well as the sidewalks.

  • Loaders with grapples:

 

These are very useful for removing huge and long logs. These loaders come with grapples that help in lifting long and heavy elements. Tree logs can be easily removed with the help of these.

  • Excavator mulchers:

 

One of the most interesting and useful heavy equipment is the excavator mulcher. It comes with unique machine or tool that has very sharp blades and can be used for removing the fallen trees.

These are just some of the most important heavy construction equipment that you need to have after a storm. The best part of the heavy equipment is that you can hire them or own them. The storm cleaning service companies have these machines and tools. Hence, it becomes quite easy to clean the debris after a storm.

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Never lose your heart after any unsuccessful sale

The thought of having an unsuccessful sale can leave you with a bitter heart and there are higher chances that you may feel de-motivated. Well, that is quite evident to happen but will that make you a better salesman in any fashion? The answer to this is a clear NO. Unsuccessful sale in no way should be taken negatively. It does come with a sad feeling but also with some lessons attached to it. You need to figure out what it is teaching you in particular. Why the sale has gone unsuccessful and what you did wrong that the prospect said No to you.

Once you have figured out the reasons you need to work on it and try it again the next time and try your best to give it the best shot. You may be unsuccessful for the first few times but not always. It is just that you need to realize where you have been doing wrong and once you have been able to figure that out work hard to get it corrected. It is just a matter of time that things will change for good and you will find yourself in a comfortable zone.

Heavy equipment salesmen have a real hard time selling machines. Heavy equipment are highly expensive commodity and not many can buy them as long as they do not see a very strong reason to buy. They should see a strong need to buy heavy equipment and this need should be first felt by the salesman. The construction business owner may be too busy operating his/her business and may not get enough time to sit and analyze the immediate requirement of his business. He/she will probably want someone to guide him/her in that way. You can prove to be a great asset to him/her if you can figure out his/her heavy equipment requirements. He/she will appreciate your effort that you have shown and will buy a couple of machines from you.

Not just the business requirements, at times a salesman also need to work on the financial standing of the company. If the company is financially sound and has ample of projects in hand, it means that they will not have much of an issue to finance the machines. But normally the case is different. You will encounter businesses that are financially crunched and if you can help them get a loan you can have just bag the deal for yourself.

This is where you should be paying the maximum focus on and not on getting de-motivated. Negative emotions should not have a place in your life. You can do wonders if you think right and have the self belief to conquer any challenge. A salesman in particular needs these qualities the most. Rest is nothing but strategizing your flow of work. Increase your client base by meeting as many people as you can and leave an impression on their minds. Not every sale can be a successful one but you can turn every meeting a successful one. That is entirely up to you.

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Mid-sized heavy equipment are highly beneficial in the construction business

The heavy equipment industry includes machines such as the backhoe, crane, wheel loader, grader, forklift, bulldozer, tractor pulled scrapers and excavators. These are the workhorses of any construction industry and they make the job easy and quicker. Due to the increased competition these are offered as superior products to the users in construction industry. They are embedded with new technologies for increased safety, comfort, and reliability.

This equipment is available in various sizes as mini, midi and large. Depending on the nature and type of construction work, suitable size is chosen by the commercial user. Selection of right type and size of equipment affects the time and effort and productivity of the project. Hence, on site managers and construction workers must be familiar with features of each equipment.

Some of the factors that affect the selection of an equipment

  • Size of a job: the larger the job requires large equipment.
  • Job to be completed in less time: requires mini or midi sized equipment.
  • Space constraints: less space can allow only mini or medium sized equipment to operate
  • Speed of the machine: smaller the machine it can move faster.
  • Soil, weather and temperature conditions affect the operation of equipment.

 

Today a great amount of construction activity is confined to small places. For such construction activity medium sized equipment are used. Also they are many medium sized construction firms which prefer mid-sized heavy equipment. They are less expensive, quick to move in less space, have better fuel efficiency and not very high on maintenance costs. The operators can operate these machines with less difficulty as compared to the large sized machines. This enables to complete work quickly by meeting the deadlines. Thus medium sized equipment are highly beneficial.

 

Although this being the case one should choose appropriate size of heavy equipment depending on the nature of work.

Sell heavy equipment on the basis of customer’s needs

Selling is indeed an art but it loses its authenticity when you sell things just for the sake of selling. Most of the times customers do not know if a particular product can be helpful to them and perhaps this is the reason why there is a need of a salesman to pitch the product and explain its importance in the customer’s life. However, the fact of the matter is the salesman should have the ability and patience to understand the needs of the customer and only if he finds his product to satisfy the needs, he should go ahead and pitch it to the customer. Well what is happening in today’s time is exactly contrary to what a salesman should be doing. He is so pressurized to achieve his targets that he no longer cares of the ethics that he should follow and sell the product to anybody irrespective of whether he needs it or no.

In case of selling heavy equipment, the salesman may find it to be extremely difficult to sell something that is not going to meet the requirement of the customer. People will simply not buy something that they do not see any use to their business. It makes no sense to invest good chunk of money in buying a machine that has absolutely no practical applicability. In such a situation, the salesman can’t afford to play around with his customer as there are high chances of it getting backfired at him.

So let us discuss what should a salesman do when it comes to selling high priced heavy equipment.

Understanding the need is the key:-

A salesman need not do an in-depth analysis of the project of his customer but can roughly go through the kind of projects he has in hand and the type of heavy equipment he has put to use. By that he will get to know if he can be of any use to his customer by providing something out of the blue. After knowing about the heavy equipment being used in the project, he can pitch in his products which are better than the one that’s being already incorporated.

Show him a fair comparison:-

This requires a bit of hard work as he needs to gather information about the machines the customer is using and the one he has to sell him. In order to do a thorough comparison of both the machines, he needs to know the salient features of the one being used and compare it with his product. Put those points in a “PowerPoint Presentation” and show it to the customer. If your presentation makes sense to him, he will go for it.

Process the necessary paperwork:-

Once the customer gives his nod to buy the machine, you got to do all the paperwork and if needed also assist him with getting a loan at the lowest possible interest rate. Also provide him with a after sales number where he can reach to solve the issues in case he has one.